Automotive Black Technology Chapter 657: : Zhengxin’s new brand!
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With the increase in the progress of system upgrades, all three models that the group has launched intensively have achieved good sales, which can be described as a double blessing.
Good things came into his arms one after another, making Li Fanyu particularly happy.
Although he verbally rejected Li Kai's request for a vacation, he was still joking with the guy. With the listing of Luxun, the group's workload has been reduced except for the two departments of marketing and production. Although there was a backlog of things within the group during the two weeks of assisting the disaster area, everything was finally back on track.
Although the snow disaster rescue in Mongolia is still continuing, for Zhengxin Group, they have successfully completed this aid operation to Mongolia.
So after Li Fanyu thought about it, he felt that it was still necessary to hold a celebration party.
First of all, it is to commend the employees who have made outstanding contributions in this aid operation to Mongolia. Secondly, I also want to celebrate the successful launch and success of these three models: Tiguan, Q5, and Land Cruiser.
After discussing this matter with An Ning, they agreed.
After all, everyone has been too busy during this period, focusing on research and development, high-intensity production, and then rushing to Mongolia for disaster relief. Since the end of the New Year until now, there has been no stopping.
Moreover, An Ning has another reason to support Li Fanyu at this juncture.
That's it...
Tiguan, Q5, and Land Cruiser, these three consecutive models have achieved explosive success in a short period of time, allowing Anning to see the broad prospects of the SUV market and off-road vehicle market.
The current product line of Zhengxin Group is roughly like this;
The Audi brand sedan series has three models: A4, A6, and A8, covering three categories: B-class, C-class, and luxury class. TT, Mini, RS, Longbow, the four models cover the performance car and sports car segments. The F150 and Q5 can be regarded as occupying the field of medium and large pickup trucks and mid-level SUVs.
For Volkswagen, Hongguang is a practical car, and Fighter, a medium-sized pickup truck, exists on the market as a national version of the F150. The Tiguan occupies the popular compact SUV category currently on the market, and the Land Cruiser has further strengthened the breadth of Zhengxin's product lines, allowing the group to successfully gain a foothold in the off-road vehicle category.
The Tiguan, Q5, and Land Cruiser are all Zhengxin’s products in the SUV and off-road vehicle categories.
Compared with the popularity of these two categories in the market, three models are not enough.
According to An Ning's intention, he wanted to celebrate the victory by giving everyone a big sweet date to relax their tense nerves.
Then... you have to put on a small splint and get to work quickly!
Zhengxin’s SUV and off-road vehicle product lines still need to be expanded!
Li Fanyu is really convinced.
My second shopkeeper is really very calculating...
......
This time the celebration party will definitely not be too small.
The reason why I say this is not that the celebration party will be as grand as last year's annual meeting, where Ma Raohalu and a kind of second- and third-tier starlets were brought over to help out.
But because, after a year of development, the number of employees of Zhengxin Group has expanded nearly five times compared to last year.
Even if the entire group was not invited and targeted invitations were made, including the supporting companies in the industrial park, the number of people attending the celebration reached a terrifying five thousand people.
The average hotel banquet hall in Tiancheng is no longer satisfactory...
In the end, it was Li Fanyu who made the decision directly; come on! Don’t bother looking for a place, I think the Sky City Hotel is pretty good.
As a result, another good story about Zhengxin came out in Tiancheng - on a certain day of a certain month of a certain year, Mr. Li Fanyu, the chairman of Zhengxin Group. In order to hold a celebration meeting for the group, Hao inhumanely booked the most luxurious five-star hotel in Tiancheng, Tiancheng. In one night, three million was spent...
In fact, there are more than three million...
A five-star hotel is not something you can just book. Although three million a night is quite a lot, for a gold-selling cave like the City in the Sky, people may not be short of this little money.
Three million is just the venue fee. Li Fanyu also spent two million on drinks and catering.
That's all, he said that the boss of Sky City had a good relationship with Hao Li and took the initiative to give Li Fanyu a discount. Otherwise, if you hold a banquet in the heavenly city, the per capita consumption will start from 1,000 yuan.
Yes, it is such a trenchy place.
However, this is still a small head.
Since it is a celebration, it is natural to reward those who have made contributions in research and development and disaster relief.
The consistent management rule of Zhengxin is that meritorious deeds must be rewarded and transgressions must be punished. As a company with more than 10,000 employees and in rapid development, this is the most direct and effective way.
At the celebration party, the various material rewards given to the group's employees who performed outstandingly in research and development and disaster relief were another five million. But Li Fanyu didn't feel bad at all for this level of expenditure.
For him, although this amount of money is not a drop in the bucket, it is not a big figure either. In particular, these materials are used to reward their employees so that they can better serve the group.
Besides, this money is not free...
After taking it, you still have to work!
The entire celebration party was hosted by Wang Dazui, Li Fanyu's good friend and now a famous variety show host, and the atmosphere was high from beginning to end.
At 10:30, when the celebration party was about to end, Li Fanyu was invited to the stage and made his final closing speech in the center of the grand banquet hall on the second floor of the Sky City.
“Comrades, thank you once again for your outstanding efforts in moving your righteous faith to a higher and stronger level. Thank you again for your dedication to the disaster-stricken areas of Mongolia Province and the people in the disaster-stricken areas. I won’t say much more. All of you are Zhengxin family members. Saying too much and thanking too many people will seem inconsiderate. Isn’t this the truth? ”
Everyone who had received the bonus had already been extremely excited. Now when they heard Li Fanyu ask this question, they immediately responded.
"I didn't tell you, Director Li! They are all relatives, and they are all for our integrity!"
"Li Dong is right! My family makes it, so thank you for it!"
"Zhengxin is my home, we all love it, haha!"
……
Looking at the turmoil in the audience, Li Fanyu smiled sinisterly, "Haha, if everyone says that, I feel comfortable. As for me, I have the confidence to announce something to everyone."
While everyone in the audience was stunned, Li Fanyu immediately announced the decision he and An Ning had made without giving anyone a chance to ask questions;
“In view of the current popularity of the SUV market and off-road vehicle market, Mr. An and I have discussed and decided to establish a group branch under a new automobile brand. The brand will be committed to launching mid-to-high-end SUV and off-road vehicle models, and is committed to further improving, Zhengxin Group’s car model share and influence in the Chinese market, North American and African markets, as well as the international markets that will be developed in the future! ”
Hold the grass!
We smell a trick!
This is the unanimous portrayal of all Zhengxin employees in the audience at this time...
Li Kai, who was holding a bonus check of 200,000 yuan in the audience, twitched his eyes twice and murmured in a speechless voice: "Director Li... didn't let you play like this..."
Li Fanyu looked at this guy and smiled evilly, but ignored him.
Instead, he continued his topic and concluded: "The fourth sub-brand of Zhengxin is named... Zhengxin, Land Rover!"