Automotive Black Technology Chapter 600: : The first big order for longbows!

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Li Fanyu really didn’t expect that after setting a new world record, he would actually attract a bunch of fans to himself!

It's been a few days since the record was broken. On the official website of Zhengxin’s American branch, many girls are leaving messages every day, asking for Li Fanyu’s phone number, Twitter, Facebook, etc.

A good opinion collection page was turned into a celebrity's personal website homepage,

Among these messages, some expressed their admiration at length, some posted their Facebook links, and some even directly posted photos of their measurements and underwear.

The most outrageous one made the video he shot into a gif and posted it. The content of the picture...is to show off your superhuman tongue skills...

Seeing all the crazy expressions of love on the page made Li Fanyu dumbfounded.

However... this also made him a little proud.

I accidentally became a male god!

Hey, it’s all Guinness’s fault!

You look so handsome in the photo.

It’s really troublesome, hahaha...

In view of the fact that the opinion collection page of the official website is always so popular, Mason specifically approached Li Fanyu and asked him to create a Facebook account.

On the one hand, it is to let the fans move their positions. On the other hand, it is also inspired by Li Fanyu’s use of Weibo for marketing in China; Zhengxin’s business in the United States now involves cars and movies. Now that we have this opportunity, it would still be helpful to have some fans.

Unexpectedly, after Mason posted Li Fanyu’s Facebook account on the official website, he discovered that Li Fanyu was still somewhat popular in the United States.

Just three days after it was launched on Facebook, the post received more than 40,000 followers. These concerns are not just for fangirls. Many car enthusiasts who like sports cars and believe in Audi also account for a large part.

.......

The reason why Li Fanyu did not return to China after breaking the record is because he has a lot of business in the United States and needs to coordinate it here.

After the Longbow RS set a new world record, the OEM immediately began approval for model launches and registration of various patents.

And the longbow breaks the world record, and "TG" certainly cannot let it go. After borrowing the Guinness live video, Clarkson also forced Li Fanyu to make another special episode. The confrontation between Zhengxin and Hennessy Tuning Factory was completely recorded in the program.

After completing all these trivial matters, the official website officially announced that the two models of Audi RS and Longbow RS have begun pre-sale!

According to Li Fanyu’s previous pricing, RS was originally thought to be around one million US dollars. However, once the nitrogen and oxygen system was cancelled, the top speed could no longer reach the level of a supercar, so Li Fanyu asked the OEM to simplify it and reduce the cost. He removed the variable air suspension and the variable phase memory alloy hood. , and Hot Wheels braking systems.

These three main parts reduced the cost of RS by nearly 40%.

After subtracting these configurations, the manufacturing cost of RS was reduced to US$130,000 after calculations by product engineers led by Junior Culbo.

But even with a lot of configuration reductions, the performance of the RS production version is still good.

Thanks to the golden pairing of the W12 electronic turbocharged engine and the enhanced 7-speed dual-clutch, the RS can accelerate from 0 to 100 kilometers in 3.8 seconds, and the top speed can reach 300km/h.

With this performance, it is no exaggeration to say it is a high-performance sports car.

So after the company’s research, it was decided to target the rs in the muscle sports car market, with the price set at US$500,000. In addition, the three parts removed from the beta version are sold as optional configurations.

This is the RS section.

You won’t be able to do this when you wait for the long bow,

RS is marketable in the three markets that Zhengxin has developed so far, both in terms of performance and price. Therefore, this car can be produced and sold as a mass-produced model.

But the cost of a longbow is too high!

The manufacturing cost of the Kuafu V16 dual electronic turbine engine alone reaches US$50,000. In addition to the rear seven-speed dual-clutch, Hot Wheels brake system, carbon fiber high-strength drive shaft, F1-level lightweight carbon fiber body kit, memory alloy cooling kit, adjustable air suspension and other things, the manufacturing cost alone is Just under half a million dollars.

This manufacturing cost is destined to prevent the longbow from taking the usual path.

The grade and cost of a car directly affect the production method;

If divided by this method, the models on the market can be roughly classified into five categories: low-end, mid-range, mid-to-high-end, high-end, luxury performance...

To gain a firm foothold in the market and obtain expected profits, manufacturers and dealers have very different strategies for these five major vehicle categories.

It goes without saying about low-end cars. Take Hongguang as an example. While it has certain technologies, its competitiveness is mainly based on price. Because cars of this caliber have a large audience, they can make small profits but quick turnover. The path we follow is a way of gathering sand to form a tower and gathering armpits to form a fur coat.

But the positioning of the longbow is directly at the high end, even the top. With such price and performance, its market is destined to be very small. Therefore, it is impossible to take the mass production route.

And generally speaking, the customers who can buy this type of super-performance sports car are not ordinary rich people. That has to be someone who is extremely obsessed with speed and has too much money to spend.

So this type of customers generally have various customization needs. This model determines the sales form of longbows.

So Li Fanyu discussed with the company and decided to follow the example of his competitor Hennessy Motors and take the customization route.

Publish advertisements to accept reservations, and then proceed with production once orders are received.

After some preparations, Zhengxin’s official website announced that the Longbow RS was accepting pre-orders. In terms of starting price, the company decided after analyzing the market and set it at US$1.5 million.

According to the company's sales forecast for the Longbow model, almost everyone believes that there will not be too high sales at this stage.

Because according to the life cycle of high-end models, the current Longbow has just passed the product research and development period and has just entered the introduction period. This is a time when the product has just been launched and is being warmed up for sales to expand its popularity.

After all, this is Zhengxin’s first time involved in the production and sales of this type of car. Although it has set a world record, its reputation cannot be compared with that of a brand like Hennessy.

But to everyone’s surprise, only on the third day after the announcement was made on the official website, the company received a large number of orders!

How big a sum?

Order five units at one time!

After fully understanding the performance of the longbow, the other party directly transferred 50% of the selling price and a total deposit of 3.75 million for five units without saying a word!

Who is this customer?

Dubai, Traffic Police Department!