Automotive Black Technology Chapter 415: : The throne changes hands and A8 takes over (Warmly celebrate the birth of the second leader in this book.)
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What the dealers want to express to Acura is obvious - don't go too far. If we can't make money, you won't be able to live well.
After all, for so many years, in order to pursue the fastest development of the Chinese market, Acura has focused most of its managers on marketing. In order to ensure that there is enough profit to support the business model, some small actions unknown to outsiders abound.
After this revelation, everyone at Acura was dumbfounded.
In their minds, the Acura brand and the dealers below are both prosperous and disadvantaged. But in fact, this is a common misunderstanding that many bosses often have when raising their younger brothers.
The actual situation is that most dealers have negative profits, and even the few that make money are just barely able to maintain it. Faced with the long-term high inventory, dealers have become alienated from them.
As the saying goes - I can't make any money, no matter what the flood is!
So the desperate dealers have already taken the risk. The belief in their hearts now is simply the same as that of gangsters who hold a large number of hostages in their hands; either give us a way to survive, or we will all die together.
When faced with an overwhelming number of interviews and market supervision departments coming to visit one after another, requiring the company to cooperate with the investigation and explain clearly the suspected false propaganda. Acura's marketing department is afraid, the legal department is afraid, JLX's image spokesperson Liu Mou is afraid, and the company's current actual leader Kubota is even more afraid.
It can be said that from top to bottom of the company's management, only Tanaka Chiki, who has been evacuated and is waiting for the termination of the contract at any time, is watching the startled gulls and herons laughing wildly.
But this is of no use.
People who are in high positions and are no longer useful are the best scapegoats.
Faced with this public relations crisis, Acura Japan's headquarters immediately launched an emergency plan. In less than six hours, it issued a direct order to Acura China - to minimize losses at all costs.
Along with the instruction came an email to Tanaka Chiki. The tone of the email was very sincere, but it broke Tanaka Chiki's heart.
The content of the email is very long, but the general meaning is that the headquarters is deeply grateful to Tanaka for his contribution to the development of the Acura brand in China over the past five years. However, I am also deeply worried about the current brand image of the China region. I hope that Tanaka Ikeki, who is about to reach retirement age, can use his last remaining energy to block all responsibility for sales fraud as the top leader of the China region. If Tanaka agrees, he will be given generous retirement benefits and so on.
Tanaka almost cried after reading it.
After silently closing the email, Tanaka looked at the gray sky outside the window and murmured to himself; "Sure enough, you don't want to admit to this point that you hired the wrong person and did the wrong thing?"
The next day. As the nominal top leader of Acura China, Tanaka Chiki held a press conference in the company building. As the President of China Region, he explained JLX’s sales fraud and alleged false propaganda. He took all responsibility and resigned.
In the afternoon of the same day, Acura China Operations Director Kubota announced to the media the actual sales volume of JLX; four weeks after its launch, 322 units were sold nationwide. Although the false propaganda is true, except for sales volume, JLX has not been involved in false selling points, so vehicles that have been sold will not be returned or exchanged.
That afternoon, after the actual sales were announced, Acura dealers across the country once again gathered at Acura headquarters. We received a commitment to take back the inventory of all JLX models, and re-signed a series of supplementary brand agency agreements, which basically met the original demands.
At this point, Acura's new generation, the first-generation luxury D-class sedan JLX, has officially launched its street-fighting mode.
One week ahead of the launch of A8. More than 200 million yuan was spent on publicity. In the competition that used many means overtly and covertly to pursue and intercept Zhengxin, he was sadly defeated.
The throne of the D-class car sales king in 2017 was naturally taken by the Zhengsin A8.
This incident has become a hot topic in the media news comment area and major car fan forums.
However, just when everyone thought the matter was over, an anonymous post on the Pinche.com forum once again aroused heated discussion among netizens.
"Japanese Europa, Japan Europa's most popular luxury car JLX is on the street, **** president Tanaka Ikeki is tricked and ran away with five million in retirement money, our navy has no way, no way, Hei Zhengxin One post worth 30 cents and 200,000 posts have not been settled yet..."
As soon as this post came out, Zhengxin’s car fans immediately burst into laughter.
Tian Cangjian: "Zhou Cao, I wonder why there are so few big shots coming to challenge in the past two days. It turns out that wages have been stopped, hahaha!"
Too cool to have nothing: "Nima, it's like 6 with its head upside down! 999999999!!!"
Wang V587: "I just said that there is an inside story behind this wave of hacking against me, Taisho Shin, and I blame JLX for it. But the facts have once again proved that in the face of absolute power, all crooked ways are just paper tigers!"
Zrcjs: "Looking at Zhengshin's competitors, Mitsubishi has fallen, and Mazda has fallen. Well, I counted on it last month and it was now Acura's turn. I didn't expect it to come true so soon. Really, good and evil end There’s a reward.”
So cool that I have nothing: "Friends upstairs, don't leave! I fell in love last week, help me figure out when the next wave of love will come!"
A 16-year-old girl was assigned homework by five teachers in turn.mp4: "Upstairs, there is no need for a master to predict your love luck, I will do it. Your love luck is in the Taobao search box, search for silicone girlfriend, four days It will come naturally later. Besides, after this time, the title of Zhengxin’s Anti-Japanese Expert is confirmed, right?”
HSE: "Pfft! A bunch of beasts. Now that A8 has won a big victory, the truth about who is behind Heizi has been revealed. Brothers, let's help Zhengxin become a pirate for free and create a wave for Zhengxin! PS, what's your ID upstairs? It’s that long?”
Son of the Snow Familiar: "However, while you were still quarreling with the black men, I had already taken out my wallet, picked up an A8 and went home."
Co2: "@ a son who knows the wind and snow, a boy will brag."
A son who is familiar with the wind and snow: "@Co2, attach a photo of the golf open ticket sent by Zhengxin Sales two days ago. Let's identify it yourself."
Co2: "@ The son of acquainted with the wind and snow, I am looking for help from the local tycoon!"
Please call me Brother Fan: "Ahem... You agreed to be a sailor for me for free? I've been diving for a long time and I saw your crooked building!"
"Wow, great Cao, Brother Fan is here!"
"Welcome to the overbearing president! Brother Fan, don't worry, we will definitely give you all the channels to get your subscription! However, Brother Fan, you haven't appeared in the forum for a long time. What kind of wind has brought you here today? ”
Please call me Brother Fan: "Haha, I'm just joking about the Navy, no need. I just got off the plane and was waiting for the bus at the airport. Come up and take a look if you have nothing to do."
"Huh? Where did Brother Fan go? I wonder if there is a chance to meet him?"
Please call me Brother Fan: "Ha, in the United States."
New York JFK International Airport.
Li Fanyu turned off his phone when he saw a taxi approaching.
Looking at the peaceful face on the background of the phone, he smiled and said to himself: "Stupid woman, you have to hold back any difficulties. This time I'm here, let's see how you can hide it from me."
……