Automotive Black Technology Chapter 356: : I may have read fake news

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Li Fanyu was holding the newspaper and was so shocked that he couldn't even close his jaw when he saw the group of rhetoric in the economic section.

"Wanhong Group announced the acquisition of Yunnan Skylark Automobile yesterday. At the press conference, Xiao Lin, chairman of Wanhong Group, said that it would inject 2.5 billion into Skylark Automobile. It is reported that this company has been silent for more than ten years after officially After adding the brand in 2016, Wanhong Group will devote itself to the development of family cars with a price of about 100,000 yuan. ”

"Big news! Huanghai Automobile and Chengxiang Group have joined forces to rejuvenate the new year. Yesterday, Huanghai Automobile, a once glorious pickup truck manufacturing company, announced that it will transfer 51% of the company at a price of 160 million Xu Gaofeng, general manager of Huanghai Automobile, said that after receiving the capital injection, Huanghai Automobile will take advantage of its production qualifications for pickup trucks and SUVs and focus on the recently booming urban SUV market..."

"Daihatsu Motors is resurrected! According to this newspaper, Daihatsu Motors, a once popular mini car brand across the country, has been reorganized today. It will continue the brand history and start the research and development of MPV models..."

"Wanshan Automobile..."

"Dadi Auto..."

"Sugon Motors..."

"Wanfeng Motors..."

"Dragon City Chunlan..."

"Furong Auto..."

For a moment, Li Fanyu seemed to feel like he had been transported back in time again.

The newspapers are full of car brands that have been wiped out in the long history!

Looking at these car brands popping up like mushrooms after a rain, Li Fanyu wondered: What is going on? !

Maybe I... read fake news?

What's going on?

It is natural for businessmen to pursue profit. Car building is hot...

Li Fanyu is no stranger to these brands in newspapers. It can be said that he had seen most of these brands when he was a child before the course of history had changed.

Like Skylark, Huanghai, and Dawn, these are all well-known car companies. In the 1980s, it also occupied a place in the automobile market before many foreign brands had time to enter China.

Li Fanyu was even more impressed by a brand like Daihatsu that once dominated the Tiancheng taxi market; Daihatsu was originally a brand under Jinmen Motors because it introduced Japanese Daihatsu vans at that time. technology, so the master’s name was also directly transliterated.

After Dafa rolled off the assembly line, it was immediately recognized by the market for its low fuel consumption and low price. Under the craze of going to sea at that time, this kind of van that can haul goods and load people immediately became popular.

But the most common use is as a taxi. Why class? It can be installed... At that time, taking a taxi was a luxury. Generally, elderly people who did not have a hundred pounds of luggage or had limited mobility did not dare to spend money to take a taxi.

As for this Daihatsu car, it is just like playing with a car that can carry five or six hundred pounds of goods or three generations of a family.

Xiao Fanyu, who was only six years old at the time, was deeply attracted by the yellow "bread" car for the first time. So once the whole family went to the hospital to pick up grandma and take her home, they pointed at the big yellow hair who hummed away and said to Dad Li in a milky voice: "Daddy, I want to drive this car when I grow up."

Dad Li was so angry that he slapped half of your **** until it was swollen; I worked hard to support you in school, why the **** do you want me to have this ambition? !

Beat!

No negotiation!

Daihatsu has only made one successful model in its short history of car manufacturing. It is hot in summer and cold in winter, and air leaks all year round. Therefore, with the emergence of Huimin low-end cars such as Songjiang Hafei, they ceased production and went bankrupt in just a few years.

Now, seeing this brand again, Li Fanyu not only feels a pain in his butt, but also feels a deep pain in his balls.

But after reorganizing the entire newspaper page and combining it with his own analysis, he finally came to a realization.

Um, this is all just to make quick money!

China's automobile industry has a very interesting policy called production access. This policy rigidly stipulates the conditions that companies should meet to produce cars. For example, what meets the relevant national technical requirements, what is the ability to ensure product consistency, what is the ability to design and develop products, etc.

It was through the creation of the first independent engine that Zhengxin was able to obtain the access qualifications and production catalog by spending money and various halo before the subsequent production of X-power.

But if private capital wants to enter this industry, it will be extremely difficult to obtain qualifications without the opportunity of Zhengxin. Therefore, the most convenient and fastest way is to acquire directly.

What to acquire?

Acquire those old brands that have long existed in name only and no longer produce cars but still occupy the qualification quota!

As long as you spend a little money, you can not only get the qualifications, but also take advantage of the assets left behind by these brands, such as old production lines, engineers who have not worked for more than ten years, and everything that is full of problems. Spider web production workshop...

In short, if you don’t spend a lot of money, you can also popularize science for private capital who have never been exposed to vehicle manufacturing. Why not do it.

So, a large number of zombie brands have been resurrected collectively. Picture what? Just try it quickly! In the face of benefits, time is also a cost.

This scene seemed to Li Fanyu like a rivalry among hundreds of rivals.

Think about it, it’s not surprising that this situation exists now. This is the case in China. There are always well-informed people who can predict the direction of policies early. Even city leaders like Cheng Gang know the policy direction, let alone other channels.

Making money by relying on policies is a tried and true method.

Relying on policies to make quick money has never worked.

As the saying goes, after I post it, don’t worry about the bubbles.

In the eyes of the investors behind these brands, tax rate changes will definitely create a period of development. Enter now, and if we take advantage of this opportunity to develop well, we will have a place in the automobile market in the future. It doesn't matter if it doesn't develop well. As long as it takes hold for a period of time, with a market as big as China, how can it be a problem to recover the investment cost?

In this fast-paced era, as long as we can use all available resources to pass testing and reach the offline standard, we can build the car. Then use advertising and promotion, hire a 10,000 to 20,000-yuan army, and the car owner kneels down to lick the car and blackmail the competitors. Isn't it as easy and satisfying to sell a 30-50,000 car as premature ejaculation?

Don’t you see Zhengxin’s excessive marketing, with monthly sales of tens of thousands?

Li Fanyu feels that the current situation is very similar to the time when capital entered real estate on a large scale!

Before the pain in his **** eased, Pan Qiang called.

"Mr. Li, you should come to our power company. The threshold is almost crossed here."

"What's going on?"

"In the past two days, more than ten companies have contacted us, wanting to buy our engines, our gearboxes, and our chassis technology... As long as it is needed for vehicle manufacturing, there is nothing they don't want... This thing is too sinister. You have to come over and make up your mind whether to sell it or not."

When he heard this, Li Fanyu snorted and sneered: "I'm afraid they want everything except their own research and development."

After thinking for a moment, the guy rolled his eyes and told the phone: "If you don't make money, you're a bastard. You have to sell. But what to sell and how to sell, you have to study it carefully."