Automotive Black Technology Chapter 182: : Combination boxing

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This trip was not in vain. On the way back to the company, Li Fanyu was rubbing his chin and thinking. After this observation, he discovered problems that were not shown in the research report.

One is the quality of sales staff in 4S stores.

This quality does not refer to character and service attitude, but the ability to refine and express the selling points of the model.

Audi has not yet developed widespread brand awareness, so the ability of front-line salespeople will undoubtedly have a huge impact on sales.

Through the sales process just now, you can get a glimpse of the whole thing. At present, it seems that Longsheng's sales are really not very good.

When he first cooperated with Longsheng, Li Fanyu was worried about their strength and scale. But when the brand was first established, I only had the people to choose, but I didn’t have a role in choosing the people. So cooperating with them is actually more of a helpless move.

Not to mention anything else, Longsheng only has more than 30 affiliated 4S stores across the country. Compared with brands like Honda and Nissan, which have three to four hundred 4S stores across the country and a large number of secondary distributors, the sales pattern is more than a step behind.

The current situation of Audi A4 is like selling high-quality fruits in the wet market. Even if it’s good and cheap, it can’t stand up to the rotten vegetables sold in chain supermarkets – there’s no way, not the platform.

In the final analysis, your own strength is limited. This is the case in all industries. A few strong ones take most of it, and most of the weak ones compete for the remaining small part. The current Zhengxin Audi is still in its infancy and is truly at the base of the pyramid.

Another issue is the warranty.

The vehicle warranty policy in this time and space is still at the level of the beginning of the century in Li Fanyu's memory.

The warranty period of a car means that the manufacturer will provide warranty or replace spare parts for malfunctions or damaged parts that occur during normal use of the car under specified conditions.

But not all parts in the car have the same warranty period. Through Li Fanyu's chat with the driver in the taxi, he learned that the two-year and fifty-thousand-kilometer policy was only promulgated the year before last.

Compared with the previous time and space, the time has shrunk by 30%, and even the warranty coverage is pitifully small.

This warranty only covers the core components of the car. That is the engine, gearbox, transmission system and chassis. As for consumable parts such as headlights, brakes, and wipers, as long as the car owner leaves the 4S store, they say goodbye to the warranty.

In fact, the warranty period for consumable parts was very short even in the time and space before the historical process of the automobile changed. Generally it is 3-6 months. However, it may be because foreign brands dominate the market and have simply been canceled in this time and space.

After learning about this situation just now, Li Fanyu's eyes lit up.

For Zhengxin Audi, which is now eager to gain a foothold in the market, it is undoubtedly a good breakthrough point.

Why do you say that? Because Zhengxin has something that other car companies don’t have! For example - X maintenance workshop.

Generally speaking, if the car parts are damaged and cannot be repaired, the 4S store will recommend replacing them with new ones. However, for such after-sales parts, the 4S store itself has to add a profit, and the manufacturer needs to prepare additional stocks and purchase them, which adds another profit.

So, accessories in general 4S stores are extremely expensive.

But if Zhengxin handles this situation, it will be much easier to handle.

Now Zhengxin's maintenance workshop has upgraded Li Fanyu to level five. The repair level of the entire vehicle is 95%, and the repair level of a single part is 99%. What is the concept of 99%, the repaired thing will be as good as new!

With this unique condition, Zhengxin’s warranty can completely do this; if the car owner finds that a certain part is broken, the 4S shop can’t repair it, right? You don't need to replace it, just mail it to me directly.

Once you get it to the workshop and use the universal repair equipment, you're gone!

The cost incurred throughout the entire process is just the shipping fee.

The more Li Fanyu thought about it, the more he felt that his idea was feasible. When he returned to the company, he went straight to the conference room. The heads of departments who had received the notification were already waiting there.

As soon as Li Fanyu entered the conference room, he went straight to the topic and couldn't wait to speak out the problems and ideas he discovered.

After listening to Li Fanyu's speech, Huang Qi looked a little embarrassed, unlike others who were excited, because she was responsible for the two issues raised by Li Fanyu.

When the sales agreement was signed with Longsheng, Huang Qi followed the warranty policy directly. There is nothing wrong with this. But in terms of sales, the company does have some shortcomings.

Although Zhengxin cannot directly intervene in Longsheng's sales, as a manufacturer, necessary sales supervision is still required, but Huang Qi really ignored this aspect.

Now that Li Fanyu brought it up at the meeting, she felt her face burning.

She pursed her lips and stood up amidst the confused looks of her colleagues around her, "Mr. Li, I'm sorry, this was a mistake at work."

Gong is merit, fault is fault. Although Huang Qi usually does an excellent job, in this matter, he does have an unshirkable responsibility.

Li Fanyu thought for a moment and said, "It is indeed your mistake. This month's bonus has been cancelled. But I will give you a chance to make up for it. You should immediately gather the old sales staff of our company together. Refined summary A4's sales points, and then immediately communicate with Longsheng, I will place a sales supervisor in each of their stores to train their sales staff."

Huang Qi bowed slightly to Li Fanyu, "Don't worry, Mr. Li, I will definitely not let you down this time."

Li Fanyu nodded, "You handle this matter first, and I will personally communicate about the extension of the warranty period. I look forward to your performance. Zhengxin Audi is like a baby that has just learned to walk, so we No more mistakes can be made. This incident is also a reminder to everyone. Although the company is now larger, I hope you can use the same spirit as before, treat the company as your own home, and pay attention to everything. Think carefully.”

Seeing that the supervisors who were working were all thoughtful, Li Fanyu said no more and announced the adjournment of the meeting, allowing them to go about their implementation.

After the meeting, Li Fanyu directly contacted Longsheng’s boss Wen Xin. Regarding Audi's initiative to extend the warranty period, Wen Xin agreed after some consideration. For 4S stores, the main profits come from sales profits and maintenance profits. Maintenance is actually a thankless task. Now that manufacturers are taking the initiative to take responsibility, there is no reason to refuse.

The two heads have settled the matter, and the company will complete the remaining details. Some subsequent contract modifications and responsibilities were quickly completed.

The next day, Audi will make the news of the extended warranty period public through its official website and partner media.

This decision is like an iron fist, using absolute power to fight back the negative rumors about A4. This is undoubtedly a reassurance for consumers. If they like the Audi A4, they will immediately throw away all their worries.

How dare you issue such a warranty if the quality is not good? What a joke, do you think we consumers are fools? You said other brands are of good quality, why don’t they dare to guarantee me three years?

For a time, more and more people went to Longsheng to learn about A4.

After two days of emergency training, the business capabilities of Longsheng's grassroots sales staff have also been improved. The sales supervisors sent by Zhengxin summarized the selling points for them almost one-on-one and taught them ways to improve the transaction rate.

After this combination of punches, the sales of A4 immediately took off. The single-day sales immediately exceeded 150 units, and continued to show an upward trend, going straight to 2300 units. .

Things at the company were too complicated during this period, and poor new car sales seemed to be a dark cloud weighing on the company. Now that sales have increased, it really feels like the clouds are clearing and the sun is shining brightly, which makes everyone in the company really happy.

Looking at the latest sales evaluation, Li Fanyu is still optimistic; as long as this growth trend is maintained, coupled with the upcoming pre-holiday sales peak, sales will follow the rhythm of heaven! (To be continued.)