Automotive Black Technology Chapter 181: : Breaking point
www.lnmao.org, the fastest update to the latest chapter of automotive black technology!
Of course, Li Fanyu couldn't take Cheng Ke's words seriously. Although he knew that her family background was extraordinary, in his heart Cheng Ke was just an ignorant girl.
Dad Cheng has already helped him a lot this time A4 came off the assembly line. The interior modules of the car were supplied by Dad Cheng's company. Compared with the quotations from other companies, they were really much cheaper.
So Li Fanyu politely declined Cheng Ke's offer. They laughed and made noise for a while, and then went home.
When they were about to say goodbye, looking at Cheng Ke's resentful eyes, Li Fanyu shrugged helplessly.
It's not that he didn't feel Cheng Ke's closeness to him. But now that he has peace, he can only choose to stay away.
How to sing with lyrics? If there is no result, don't mess with it. Maybe the original song didn't sound like this, but that's roughly what it means.
In fact, Audi is also launching active marketing these days, and Huang Qi, leading the operations department, has been busy with this matter. The first is to promote on-page advertisements through its own used car platform, and the second is to place large-scale advertisements on Pinche.com.
However, advertising is a long-term accumulation process. Now that the Audi brand is just established, it will not be effective overnight.
A car, just like buying a house, is an important consumer product for a person or even a family. Therefore, when buying a car, you must fully compare and understand the reputation in detail. And the current comments made by those scumbags on the Internet are undoubtedly a big mountain standing in the way of sales.
Unable to think of any good countermeasures, Li Fanyu decided to go to the market in person to see what kind of concerns customers had.
Although the operations department's research was very detailed, he always felt that something was wrong. Sometimes, these investigations on paper must be trusted, but they cannot be trusted entirely.
After asking Wang Meimei to take care of him, Li Fanyu changed his clothes and went to the Longsheng 4S store in the development zone.
It happened to be a Saturday, so there were quite a few people looking at cars in the store. Li Fanyu put his hands in his pockets and calmly came to the A4 booth.
Seeing that the salesman was introducing the performance and selling points of the car to a couple, he pretended to be interested in the car and listened.
The sales girl first turned over her book tape and memorized a lot of technical parameters, and then brought the topic to the configuration.
Just when Li Fanyu was expecting her to tell the various configurations that instantly beat the same level of cars and blind the eyes of customers. That girl passed by in a generation and almost broke Li Fanyu's waist.
"Sir, this car has rich configurations and is very suitable for a family like yours. Although Audi is a newly established brand, the workmanship of this car is still quite good. Even our maintenance technicians said This car is well-made, both in terms of materials and craftsmanship. It has reached the standard of a quasi-luxury car. It is much higher than the B-class cars of the same class on the market. And you have just test-driven it, and its performance and driving experience are good. You must have experienced it too. Our store just has an event right now, and you will receive a decoration gift package worth 5,000 yuan when you buy a car. ”
Li Fanyu shook his head gently. Although the sales information was quite solid, the selling points of the car were not fully introduced.
A lot of nonsense is said, but the key point is missing. Just like the updates of the last few chapters by the author of Qidian.com, Nashabi, the Second Stupid.
What is the biggest selling point of the Audi A4? It’s the perfect combination of comfort and sport, dear! If you tell a consumer about the engine parameters, what will he understand? Are you telling consumers that the transmission structure is of some use?
Even so, after listening to the salesperson's introduction, my husband was also attracted to it. But this was obviously someone who did not have financial power at home, so he turned to look at his wife.
“Husband, this car looks good and is quite comfortable to sit on. However, many people on the Internet say that there is something wrong with the design of the car. I have never heard of this brand before. Let’s go take a look at the Accord... and then do some comparison shopping. ”
The husband hesitated and nodded. I apologized to the salesperson and turned to leave.
Seeing this, Li Fanyu immediately stepped forward and said: "You two, please stay, I am a technician from Zhengxin Audi. The sales lady just now may not have said everything completely, let me add. First of all, the positioning of the Audi A4 is not accurate. Luxury. It is a luxury B-class car, and the Accord is completely incomparable in this regard.
From the outside, the A4 has a dynamic and elegant appearance. From the inside, the A4 has thunderous power. It also has a rock-solid handling chassis that perfectly combines sportiness and comfort. If you are traveling as a family, its rich configuration can bring you and your children the highest level of comfort. If you are driving alone, this car will undoubtedly give you the best handling experience.
For families like you who are willing to buy high-quality brand products and want to show your own taste, personality and positive and optimistic attitude towards life, the Audi A4 is undoubtedly the most suitable car. ”
The woman hesitated after hearing what he said, "But the Internet said..."
Li Fanyu cursed in his heart, Damn, those gangsters are really hateful.
But with a bright smile on his face, he said, "Madam, you don't have to worry about quality issues at all. Our manufacturer has a warranty policy."
The salesperson was stunned. Suddenly something came up that she could say better than her own, which made her unable to keep up with her thinking.
But seeing the customer hesitate, she still added: "Yes, madam, your concerns just now are actually completely unnecessary. We also have a two-year or 60,000-kilometer warranty from the manufacturer."
The woman already had a good feeling about cars, but after hearing Li Fanyu's introduction, she felt a little shaken. She pulled her husband and asked: "Husband, what do you think?"
The husband actually liked it very much. Seeing his wife asking for his opinion, he hurriedly said: "I had a lot of fun driving it just now, better than the Accord! The Accord is soft to drive and has no fun at all."
When his wife saw what he said, she nodded, turned to the salesman and said, "Okay, I want this one."
As soon as the salesman heard that the deal was done, he immediately nodded to Li Fanyu with a smile and led the two of them to pay.
Li Fanyu frowned, as if he was shocked by a thunderstorm - what the **** is this warranty policy?
Isn’t the warranty three years and 100,000 kilometers? Could it be. ． ． Yes! Even the import taxes on complete vehicles have changed, so the vehicle’s three-guarantee policy must have also changed!
In the past, the warranty policy of three years and 100,000 kilometers for cars was only popularized in recent years. When the automobile market first emerged, the mileage was 60,000 kilometers in two years.
Because he had been busy with research and development before, the warranty policy was all handled by Audi's operations team, and Li Fanyu didn't know the specific details. If he had known earlier, he would have used the three-year warranty based on his urine properties.
When the sales girl happily led the customer to finish the payment and was about to go back and thank the so-called "Audi technician", she found that the person had disappeared.
Where did Li Fanyu go? He is returning to the company now. In the car, he notified the heads of various departments in the company to gather for a meeting.
After this line of work, he finally found a breakthrough point in sales. Zhengxin, we need to make bigger moves. (To be continued.)