Automotive Black Technology Chapter 1239: : The industrial empire in the twilight!
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"Sir Gerald!"
Li Fanyu frowned when he heard this name.
The British automobile industry, in the past two decades of rapid development of the global automobile industry, is declining rapidly at a surprising rate.
Brands such as Louvre, Lotus, and Morgan once made the entire UK proud. However, as the founder of the Industrial Revolution, the British automobile industry has a fatal flaw - that is, most of its domestic automobile brands are positioned as high-end.
In itself, such high-end cars with historical heritage are relatively niche choices. When the economic crisis comes, such car companies will be more affected than cheap car brands.
Looking back at the development of the world's automobile industry over the past few decades, British automobile brands have been unable to obtain more customers, and the market has long been limited to the local market and a small number of European and American regions.
They do not have a share of the emerging markets like German, American or Japanese car companies. But like those big guys, they have to suffer the pain caused by the economic crisis.
The sad thing is that the British are not ready to lower their noble heads and compromise with the low end.
It is this kind of conservatism and arrogance that has made the entire automobile industry in a cocoon, and has also caused almost all British automobile brands to gradually move away from the global market.
As those brands that once dominated the world's automotive trends have declined one after another and been acquired one after another by their former junior brothers and followers of the British Empire, the Rolls-Royce brand has become the cornerstone of the British automobile industry. The only remaining fruits.
It was Sir Gerald, Rolls-Royce’s chief designer, who saved this great achievement for Britain.
Before this time, when the German Euroleague wanted to move towards top-level models, the first thing that came to mind was the acquisition of Rolls-Royce.
It is said that the Wicks Group, which originally owned Rolls-Royce Motor Cars and Rolls-Royce Engines, has agreed to divest its automotive and aerospace engine businesses and sell Rolls-Royce Motor Cars for 560 million pounds. Sold in packages.
But just when the deal was about to be concluded, Gerald relied on his friendship with the Queen and his 8% stake in Rolls-Royce to prevent the biggest conflict between Germany and Britain that year. Mergers and acquisitions.
This directly led to Euroleague turning to acquire the top American car brand Ricoh, forming the current top luxury car competition structure with Rolls-Royce, Maybach and Ricoh competing against each other.
To this day, the Germans still regard Gerald, an old stubborn man whose family owns a castle, has no shortage of money, has a bad temper and is nosy, as a thorn in their side.
If they had successfully won Rolls-Royce without his obstruction, the Germans would have taken this brand that represents the British royal family and is also the last century-old brand of the British automobile industry into their pockets - a proud British car. Industry comes to an end.
What's more, the old man's original method of preventing the merger was not glorious - he used the family's newspaper to exaggerate national sentiments and used the old almanacs of Britain and Germany during World War I and World War II to make a point.
This once set off a wave of boycotts of products made in Germany in the UK in the past 1990s.
"Sir Gerald, of course I am also happy to point out the shortcomings in front of them. Please make it clear that no occasion can change the way I look at things. Moreover, don't you have any British gentleman's laws? Let me tell you, isn’t it a gentleman to just jump into other people’s topics?”
European Licon and Rolls-Royce are also old rivals. The competition between top luxury cars is far more intense than other markets due to the narrow range of target users.
Seeing Gerald suddenly speak out at this time, Mo Bo immediately responded.
But he also knew that the old stubborn in front of him was not to be trifled with, so after he finished speaking, he was not prepared to get entangled, and directly made a gesture to Roskov, "My friend, you know that I welcome you to come to me at any time. So now, I won’t delay your elegance in continuing your visit, see you later.”
Roskov nodded to him and extended his hand to Gerald, "Hello, Sir."
Gerald looked at his outstretched hand, raised his eyebrows, and ignored it.
Looking at the old knight turning to leave, Li Fan was confused.
This old man... has a really weird temper.
Seeing Roskov walking out of the crowd while stroking his aquiline nose, Li Fanyu quickly called over the busy red flag scene.
"Go, help me figure out that person's identity."
After receiving his order, the man immediately nodded and left.
Looking at Roskov disappearing at the door, Li Fanyu smiled slightly and said to himself: "This car show is interesting, and life is nowhere to be found... It's not a world of martial arts!"
"What did you say? Do you want to eat rice cereal tonight?" Cheng Ke's attention was all on the weird old man, and he didn't hear clearly, so he made a mistake.
Li Fanyu pinched her nose and twisted it hard, "You just know how to eat."
"Oh, don't pinch me. If your nose is fake, you will pinch it!" Cheng Ke burst into tears of pain.
Li Fanyu patted her little head and said, "Go, go and play in the exhibition area for a while, and I'll go meet that weird old man."
"What! You're leaving me behind again!" Cheng Ke stamped his foot angrily and pouted.
Li Fanyu smiled and threw her in front of the exhibition hall. He looked at Gerald's back in the crowd and chased after him.
……
This time Gerald attended the Geneva Motor Show on behalf of Rolls-Royce as the chief designer of the brand's latest model.
To be honest, every time he came to participate in such a big exhibition, he felt extremely bad.
As an old angry young man from England, he has always been proud of the glorious history of the British Empire.
However, in recent years, at auto shows, we have seen the mushrooming of brands from Germany, the United States, Japan, and even some other national brands that were not popular before. Then we have seen that the British automobile industry is getting worse and worse, and it is becoming more and more decadent. Color, and even Rolls-Royce, the last remnant of the British mass car industry, is suffering from shrinking business and declining performance, which makes the old man feel unhappy.
On the one hand, he envied the vitality of those new car companies, but on the other hand, he also felt powerless and anxious about the collective defeat of the British auto industry.
It was precisely because of this tangled mood that I spoke out against Mo Bo just now. Otherwise, with the old man's gentlemanly nature, he would not get involved in such nonsense.
Just as he was holding an umbrella and preparing to walk out of the National Exhibition and Convention Center, he heard someone shouting from behind.
"Hello, Sir Gerald."
The old man looked back and saw an oriental face he didn't recognize, striding towards him with a polite smile.
"Young sir, who are you?"
The old man tilted his head and asked in accented English.
Li Fanyu came to this guy and stretched out his right hand: "I am Li Fanyu, chairman of Zhengxin Group. Nice to meet you."
Jelaird had heard of Li Fanyu before, but it was obvious that he did not expect that this figure known as the "Chinese Automobile Legend" was so young.
This made him lose his mind for a while!