Automotive Black Technology Chapter 1160: : Give him another kick in the waist!

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"Director Li, our third and fifth series have received a total of more than 40,000 pre-sale orders nationwide. It is gratifying to achieve this result on the first day of launch!"

Seeing Feng Xin, the vice president of the BMW branch, smiling from ear to ear as he handed over the statistical data, Li Fanyu nodded slightly.

But to be honest, this result was far from what he expected;

In the BMW three series and five series, the R&D center and high-performance R&D department have devoted a lot of effort in a short period of time. Not only does it use lithium-zinc-air batteries, a battery technology that Zhengxin has just explored in the FE equation, but it also optimizes and upgrades permanent magnet motors specifically for the three series and five series.

On the high-end models of the three series, the same wheel hub motor as the electric version of the Tomahawk is used. Making rear-wheel drive purer and power output more linear and direct. It is no exaggeration to say that in addition to being more friendly to ordinary users than Formula FE cars in terms of chassis tuning and control methods, the third series is completely tuned to X-car standards, making driving more fun than many sports cars. Even if I say it, I won't give in too much.

As for the fifth series, in addition to the comfort functions installed on traditional internal combustion engine executive sedans such as the A6, it has also pioneered new comfort functions for the first time - that is, relying on the ECU and the high precision of the fifth series Rare earth permanent magnet motor combined with pure static mode.

In this driving mode, the ECU controls the motor power consumption to a minimum and cruises at ultra-low power. The vehicle makes no noise except necessary tire noise during driving. Combined with Zhengxin's HVN noise reduction technology, which has swept across China's automobile manufacturing industry, the noise level in the car is astonishingly low!

Let’s put it this way, if bumps and tire noise are not considered, the 5 Series in this mode is as quiet as a mobile study.

Coupled with the implantation of the Benben intelligent control system and various intelligent auxiliary functions based on the electronic platform, the two models have a higher technological level.

With prices ranging from 188,000 to 288,000 and 298,000 to 498,000, it actually achieved more than 40,000 pre-sales on the first day of launch.

Li Fanyu is not very cheerful.

Damn it, I need to spend tens of billions to build a power pile base station network! Including the battery production base in Yinzhu and the necessary R&D expenses and publicity expenses, the cost of this business is probably not 200 billion.

The pre-sale volume of more than 40,000 units on the first day of listing is calculated as 70% of the transaction volume. That is a turnover of 1 billion and a profit of less than 400 million.

When will the cost of this be recovered?

No, no, it’s too slow, too slow!

Thinking of this, he waved his hand and said to Feng Xin: "This publicity needs to be intensified. The fate of any new product is closely related to the market performance when it just begins to spread. I don't care what means you use. , I must give me this first kick, and establish our Zhengxin BMW position in the market in one fell swoop!”

Feng Xin was stunned,

Look at this... Isn’t Director Li satisfied?

He scratched the back of his head and said, "Don't worry, Director Li. On the first day of listing, our publicity will mainly focus on the Internet and first-tier cities across the country. We are currently carrying out the second round of publicity plan, cooperating with the The sales network has penetrated into second- and third-tier cities. Although the electric pile infrastructure work in this part of the city has not yet been completed, the sales data will surely look much better after the scope is expanded."

"Huh?" Li Fanyu patted his forehead gently, his face finally filled with joy,

Damn, I seem to have overlooked something - the first-day pre-sales result of more than 40,000 was achieved in more than 30 first-tier cities,

This...cannot be compared horizontally with the national sales of previous Zhengxin new models,

Thinking about it, um...

Electric cars still have a future!

Ah ha ha ha...

It’s gratifying, it’s gratifying, it’s gratifying,

"By the way, how about Beiqi and Guangqi?" Li Fanyu, who became more interested, asked instead.

“The two brother car companies are not bad! We can’t count their own sales channels, but because they are positioned as mid- to low-end, on the first day of pre-sales through our Zhengxin sales channels, they received no more attention than us. BMW's two models are small.

Among them, the Guangqi Legend E series has received nearly 15,000 first-day pre-sales, and Beiqi Dynamic Movies has even higher sales, with more than 20,000 pre-sales orders. It is said that Hua Sen, the chairman of Beiqi, who was inspecting our flagship store in Beijing, danced with joy after the first day of sales and planned to entertain his colleagues at the flagship store in Beijing to celebrate. ”

Li Fanyu said unexpectedly: "Are these two guys so fierce?"

Feng Xin nodded, pursed her lips and smiled: "Yes, Director Li, and what I just mentioned is only the statistics from our sales channels, not counting Guangqi and Beiqi's own sales terminals. I guess. , their actual pre-sale volume will at least double. Just now, the marketing department came to us to discuss whether we, Zhengxin, should also have a foothold in the mid-to-low-end market. Now it seems that it is almost impossible. It’s fierce,”

As soon as Li Fanyu heard this proposal, he immediately waved his hand, shook his head gently and said: "No, when we cooperated with the three parties before, we had clearly divided the market. Zhengxin will focus on the high-end and give up the mid-to-low-end market to Guangqi Beiqi. This has been decided and cannot be broken."

Grandma, battery technology is in my hands. How much you earn now counts, and when you kill the pig, isn’t it up to me to decide?

Li Fanyu said with dignity on the surface. But in my heart, I think so,

The fact is that the battery technology is in the hands of Zhengxin, and the market performance of its partners is good, the market installed capacity of Zhengxin batteries will be more. This will be more beneficial to the future market environment of Zhengxin Electric.

Money can never be earned. But having two powerful and reliable state-owned enterprise allies is more cost-effective for Zhengxin’s long-term interests.

What's more, will I still need these two products to help me resist lightning in the future?

"Director Li said yes." Feng Xin nodded in agreement.

"I will talk to the marketing department about this later, and you at BMW can rest assured and do the things planned. Your main job is to maintain the current sales momentum."

Li Fanyu smiled faintly, waved to Feng Xin, and asked him to retreat.

After Feng Xin left, Li Fanyu stood in front of the floor-to-ceiling window.

After a while, he suddenly turned around, picked up the phone, and called the operations department.

"Let the production base speed up the progress and inform Beiqi Guangqi not to just make money, but to find a way to get the production line moving as soon as possible! Now that we have a good momentum, our competitors will definitely have a hard time. If we don't take advantage of this It’s time to give them some waist-eye, when?”