Automotive Black Technology Chapter 1125: : Two old foxes!

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Panasonic Electronics. That is the legendary Panasonic.

This Japanese multinational company has more than 230 branches around the world and a total of more than 290,000 employees. Among them, the China part has more than 50,000 formal employees. In 2001, the company’s annual sales totaled more than 61 billion US dollars, ranking 26th among the world’s top 500 manufacturing companies.

This company is similar to Toyota. For Japan, it is almost synonymous with an era.

Why do you say almost?

Because Toyota is still strong in the global automobile market, but Panasonic Electronics has gone downhill.

In 1918, Konosuke Matsushita founded this legendary company. Over the past few decades, it has developed brand products involving home appliances, digital audio-visual electronics, office products, aviation and many other fields, and has gained a global reputation.

This corporate brand once jumped into the top 500 world brand rankings. In its glory days, in Japan, which is famous for its electronics industry, it has become a representative label of Japan by the public.

But in recent years, this multinational company has been a bit miserable.

First, it acquired Sanyo Electromechanical to cooperate with the strategic layout of its battery business. Later, due to problems with the merger, the profit and loss collapsed, from an expected profit of 50 billion yen to a loss of more than 700 billion yen.

Due to serious losses, major global credit rating agencies downgraded Panasonic’s rating by two notches to BB. It is also the legendary junk grade. This adjustment of credit rating is quite detrimental to Panasonic’s development.

After that, there are frequent problems such as quality and misleading consumers, which are gradually dragging down the reputation and reputation accumulated by this “quasi-century-old” company.

If it had not been supported by some of its previous main businesses, and Panasonic was targeting batteries, which can be said to be both traditional and innovative business sectors, I am afraid that the Panasonic brand would have disappeared into history. among.

Panasonic’s first failure was in the battery and motor area. By acquiring an equally ambitious company like Sanyo Electric, we can get a glimpse of its ambitions.

Although Panasonic’s other businesses have been doing quite well in recent years, or rather ordinary, Panasonic has still made considerable achievements in the battery sector, which has invested huge resources.

Whether it is the rechargeable battery commonly used in Japanese small appliances, the UPS battery used in large server servers, or the mobile phone battery, or even the car battery that is currently being speculated, Panasonic’s products can be said to be outstanding. It is firmly at the top among competing products.

Particularly, car batteries are Panasonic’s main development direction now and in the future.

As a newly developed business segment with the highest premium and the most extensive development, automotive batteries and electric vehicle power solutions have become indispensable for Panasonic to get out of its current predicament and even return to glory. link.

Extending an olive branch to Toyota and jointly exploring the Chinese market is an important step for Panasonic to return to its peak and restore the company’s decline.

In fact, Toyota is not the first to enter the field of electric vehicles.

The first company invested by Panasonic Group was TSL. But now TSL is still on the verge of collapse. If you want to find a target in this field that can boost Panasonic, a rocket that has fallen, then Toyota, which comes from the same origin, becomes the best choice.

In fact, the two companies have always had in-depth cooperation. But because Toyota’s concept of new energy vehicles has been stubbornly developing in the direction of hydrogen fuel, Panasonic, which has been working **** car batteries and charging technology, has been unable to urinate in a pot.

However, as TSL has repeatedly failed in the Chinese market, the world’s largest electric vehicle market, and the Toyota Electric Department led by Toyota Chinatsu has made frequent big moves, Panasonic has realized a new way out.

Japan, in an exquisite villa near Tokyo.

Toyoda Akio, the head of Toyota Group, and Panasonic Electronics Industries Co., Ltd.

The largest shareholder and the de facto leader of the board of directors, Furui Yutomo, was sitting across from each other, drinking tea and discussing matters.

Toyota and Panasonic were actually founded at the same time. Kiichiro Toyoda and Konosuke Matsushita founded and developed the company. But as the company grows larger, the equity becomes more and more dispersed. Toyota is better. The Toyota family still controls nearly ten percent of the total shares of this behemoth in the automotive industry.

However, the Panasonic Group has now completed the control relationship between the descendants of Konosuke Matsushita and the group. This change has been reflected in the early change of Panasonic’s English logo from “National” to “Panasonic”.

“Toyoda-kun, my incompetent grandson has told me many times that Chinatsu is the Toyoda family’s generation. Chinatsu’s ability and business acumen make that kid Iken very proud. Admire it.”

Furui Yuchao put down his tea bowl, smiled and said.

Toyoda Akio’s thick eyebrows twitched, “Oh? No wonder, Chinatsu has indeed made very good achievements in the Chinese market. This is much more conspicuous than her brothers who only know how to work hard. Less. Is Jing Yan very capable? I heard that the company he founded in the United States is also doing well.”

Furui Yuchao nodded complacently, “Young people today are different from those of our time. They have many new ideas, as well as new ways of living and doing business. But in my opinion, that boy Iken In addition to being a little too public, he is still a good kid. Mr. Toyota, you and I are old acquaintances. I don’t think it’s better to let the two kids get in touch? Iken is now leading the business of electric vehicle fast charging and battery technology. In terms of application development, I think he and Chinatsu have a lot in common.”

Toyoda Akio chuckled, paused briefly, and said, “But Chinatsu is a child that is hard to get in touch with. I haven’t heard of any boy she gets along with since she went to college.”

Seeing that Akio Toyoda did not offer any opinions on business matters, but instead talked about Chinatsu Toyoda’s personal life, Yuucho Furui smiled secretly, and the smile on his face became even brighter.

“Hey, Toyoda-kun, you are young people. As I said just now, they have their own ideas and lifestyles. Although I am an old man, I am not that stubborn and will not do those things about marriage. What I mean is to let them get in touch. If the two children see each other, wouldn’t it be a good thing for Panasonic and Toyota to have a further relationship beyond business and personal relationships?” /

Toyoda Akio picked up the tea bowl and covered his face with the wide sleeves of his kimono.

The eyes changed very much, and he quickly made some calculations. Thinking of the cooperation plans and concessions proposed by Furui Yuomao before, a smile appeared on his face.

“Okay. Now that kid Chinatsu is laying out a basic charging base station network in the Chinese market, he probably won’t have time to return to Japan. Then, let Iken go to China and have a look.”

Fujing Yuchao looked happy and picked up the tea bowl.

The two old foxes looked at each other and smiled.