Automotive Black Technology Chapter 1068: : Everyone shows off his or her abilities!
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The listing of Zhengxin BMW really surprised a group of people, attracted a group of people, and threatened a group of people.
What is surprising are naturally many young consumers.
As TSL, Toyota, and Mashin have developed the electric vehicle market in the past six months, more and more car consumers and potential users have set their sights on this new type of electric vehicle that does not burn fuel and is noiseless. Energy driving tools above.
In addition to valuing the economy and performance of this new energy vehicle, areas such as Beijing, Shanghai, Guangzhou and Shenzhen where traffic is congested and where it is difficult to take photos, the country’s policy tilt towards new energy vehicles is even more important. Makes people very interested.
Especially with the continuous momentum of the two TSLY models, as well as hybrid models such as Toyota's Ralink Prius, nearly 7% of users in the current automobile market are considering it when purchasing a car. electric car.
It is not that there are no electric vehicles in the Chinese market.
Just like three years ago, after Li Fanyu, San Xueba and others’ Smart was unveiled at the Munich Automobile Design Grand Prix, Nantong Automobile found people who wanted to buy the shape patent. Since that time, some domestic manufacturers have already been working on the electric vehicle business.
However, until now, various manufacturers have basically not followed the market in the research and development and production of electric vehicles, aiming to conquer consumers. Instead, they value the country’s previous support policies and funds for new energy transportation.
The electric cars that are built based on this starting point are naturally mostly things that cannot be put on the table, like attaching a casing to an electric tricycle.
It’s not that Zhengxin doesn’t have electric vehicles.
Before this, there were actually two electric products, but one was a bus and the other was an electric version of the Tomahawk that could not be licensed in China. It’s just that there are two electric products, one is public transportation, and the other is more like a collection of rich people, both of which cleverly miss the relationship with private passenger cars.
So the appearance of the Zhengxin BMW pure electric brand and the I8 represents the official entry of Chinese car companies into the civilian electric vehicle market, joining Toyota and TSL, which have already issued a battle cry, and Nissan, Honda, which are ready to compete for the cake. Mercedes-Benz Europa League and other luxury manufacturers are competing!
The I8, the first product of the BMW brand, also shows extraordinary quality in terms of appearance, configuration and functions that have been exposed so far, which naturally makes consumers shine.
The group of people attracted are many domestic companies that are already gearing up for the field of Internet of Vehicles;
Baiwei Interactive Entertainment got into the limelight through the personal relationship between Cheng Wenze and Li Fanyu, but this Internet company is not the first domestic company interested in the Internet of Vehicles business model, and similarly, it is not the only one.
From the moment Benben APP was combined with several commemorative models of Zhengxin to bring revolutionary changes to the car’s interactive system in terms of user experience and functionality, many domestic companies have launched in-vehicle in-car interactive systems. Research and development has been carried out on software and Internet of Vehicles hardware equipment.
If you define these projects, they are like fighter jets that can win thousands of miles with their speed and power. But no matter how good a fighter is, it still needs a place to stay.
In fact, most of these companies have already contacted TSL, Toyota, Honda, Nissan and other car companies. However, every country has its own manufacturing system. For emerging new energy vehicles such as electric vehicles, each country naturally has its own set of supply chains. It is extremely unlikely for Chinese companies to enter this field that may make huge profits in the future. .
The establishment of the BMW brand by Zhengxin is like an aircraft carrier with an empty deck. The best thing is that it is made in China!
As a result, a large number of companies with Internet of Vehicles projects have set their sights on Zhengxin.
The group that is threatened are naturally Zhengxin’s competitors;
TSL US Headquarters.
When the news of the establishment of the Zhengxin pure point brand BMW came out, it was already early morning in the United States time. Before the employees arrived, all members of the company's board of directors had already gathered in the top-level conference room of TSL's headquarters.
After everyone read the information, Trust CEO Sis put his hands on the table: "Friends, this year we sold a total of 44,000 automobile products worldwide. And the sales in China contributed Fifty-four percent of the total. So to be honest, although we initially targeted the North American market, China has actually become our largest market. Product sales have suffered, and the company's stock price is currently in turmoil due to well-known reasons. At this moment of life and death, the establishment of Zhengxin BMW is definitely not a good thing for us."
"Sis, we know this even if you don't tell us." A director frowned and said, "God testifies, when we sat together so early in the morning, we definitely didn't want to hear complaints and complaints, but to discuss and face the situation together. Crisis, solution to crisis."
Cith smiled slightly and raised his hand, "Well said, Mr. Morgan, this is exactly what I meant by calling everyone here."
He hooked his fingers at his secretary, who nodded and distributed the pile of information in his hand.
Seeing that everyone's attention was completely silent on the information, Sissy slowly said: "You must have known before that Zhengxin's success in this round of marketing strategy and brand building will inevitably lead to interactions with another Chinese company, Baiwei. Entertainment has a great relationship. This is the advantage of resource integration. Zhengxin has successfully leveraged the growing power of Baiwei Interactive Entertainment and Benben software to gain a foothold in the user group that originally belonged to us. With all due respect, everyone. Since our main market has become China, why can’t we, like Zhengxin, look for companies in China that are interested in and powerful in the Internet of Vehicles business, and use capital to provide capital for our electric vehicles? Cars create a better future? ”
A director slowly put the information on the table inside, "Sith, I understand what you mean. But are you sure that the company in the information will cooperate with us? As far as I know, this company's current Their capital strength is far superior to ours. If we cooperate with this company to develop the electric vehicle market, are you sure they will not focus on customers?”
Sith smiled slightly and said, "Mr. Knight, do you think it is more important to own a large piece of gold, or a corner of a golden mountain?"
Hearing this, the directors present gave a knowing smile.
Tinmen Economic Development Zone, Toyota China Branch Headquarters.
At this time, Chinatsu Toyoda was watching Masanobu's speech at the press conference over and over again.
Seeing that guy enthusiastically constructing the future of Mashin BMW at the press conference, Chinatsu Toyoda's lips couldn't help but curl up, "Well done, Li Jun. Finally, I've waited until the day to come face to face with you!"
She closed the laptop, the faint excitement on her face dissipated, and her expression returned to calm.
After thinking for a moment, she picked up the phone and called the company's public relations department, "Hey, I asked you to contact the government. How is the progress of the electric taxi project?"
A brief progress report was immediately given over the phone.
"Very good!" Toyota Chinatsu nodded, "I need you to complete the public relations as soon as possible. Time waits for no time. The real competition has begun from this moment!"
"Yes!"
The reply on the phone was quite firm.
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