Rebirth in a Perfect Era Chapter 1727: Bird car
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The Li Mu’s attitude makes Bill Ford Jr. uncomfortable.
On the one hand, it ’s Li Mu’s attitude, it ’s a bit too big, I just said that I just want to play with the three brands in my hand, and also advertise that I am the only possible buyer;
On the other hand, it is this kind of negotiation that everyone is not on a channel that makes him unable to find his own entry point.
If any car company wants to buy these three brands, then everyone will follow the normal routine, take out all the materials that should be taken out, take out the assets, patents, and employee placement plans, everyone breaks the ground. A little talk.
But Li Mu does n’t play this set, he does n’t know the specific situation of these three brands at this stage, and he does n’t want to know, he just told Bill Ford Jr., I want this thing, 5 billion USD, I wo n’t give one more point. If you do n’t sell it, you will weigh it yourself, or turn your head to see other car companies, who can afford it, or who is willing to buy it.
The set Li Mu’s is indeed very detrimental. Instead of placing himself on the same position as Bill Ford, he placed Bill Ford at a level one or more levels lower than himself. Give Bill Ford a strong sense of oppression and the helplessness that seems to have no choice.
The atmosphere at the negotiating table was awkward for a moment. Bill Ford Jr. was silent for almost two minutes before saying: “Mr. Li, since it is a negotiation, I think we should be more professional and more specific. Let ’s expand on the details. As for the price issue, we can temporarily set aside our intentional prices. After discussing the details, we will negotiate the price. “
Bill Ford Jr. felt that he had been run too far with Li Mu, and now it was time to pull Li Mu back to his own frequency.
It’s like a fight between a lion and a shark. Bill Ford is a lion, and Li Mu is a shark.
Before Ford Jr. was dragged into the sea by Li Mu, he could not exert any skills, and could only be swallowed by sharks, but if he reached the land, the strength of sharks would also be greatly affected.
It’s like two people from different fields sitting and chatting together. If the topic is in one of the areas that they are good at, the other person can’t talk.
Li Mu was too lazy to talk to him about cars. It did n’t make sense to talk about cars, because he did n’t even understand the basic principles of the engine. He did n’t know how to increase the pressure of the turbocharger. I don’t understand it anymore. I only know that it is a multiple different gear ratios, but what kind of mechanical structure is specific, he also blacked out his eyes. The only thing he knows about all the principles of the variable speed system is the transmission of the bicycle.
Going to talk about these details with him is not only meaningless, but also makes me passive.
So, Li Mu waved his hand and said, “Mr. Ford, in my current capacity, and what I am doing now, there is no way to discuss more detailed things. I have to take care of too many things, so only Can look at the problem from a macro level. If you want to talk about the details, after I leave, you can slowly talk to the colleagues in my team who are responsible for the details. “
Bill Ford Jr. felt another heart-wrenching crit.
In the eyes of Li Mu, the 5 billion USD sales are just drizzle. I still have to talk to him about the details of drizzle. Is n’t this uncomfortable?
No way, the guilty little Bill Ford can only take another step back and say, “Then it is fine to talk about the macro. From a macro perspective, the world car market will definitely have huge development, especially the China car market, we All people in the same industry believe that China will become a huge market in the near future. From this perspective alone, the potential of these three brands in the future is also unlimited. “
“Really?” Li Mu smiled slightly and said: “I have read some data reports of the China automotive industry before I came. Over the past six months, the overall China automotive industry has been sluggish. The decline in sales is the key. Imported car sales The decline is even worse. Your Jaguar Land Rover and Volvo, combined with one year of sales, may not have more cars than the Honda Accord or Volkswagen Santana? “
Bill Ford Jr. could n’t help but say, “We ca n’t compare with Volkswagen or Honda, this is inevitable.”
Li Mu nodded and said: “So you tell me that the market will grow in the future, so these three brands will definitely have development potential, I think you are very irresponsible.”
He said, Li Mu paused, and said: “The automotive industry has been developing from before World War II to the present. However, the development of the industry does not mean that all enterprises in the industry can be ascended. You Take a look at how many car brands have fallen in so many years? Did n’t they enjoy the benefits of industry growth? Of course not, the industry growth is rain and dew, but the key is that your own conditions are too bad, even if the industry growth, you may not be able to Survive. “
Bill Ford Jr. immediately argued with disapproval: “Chief Li, Jaguar Land Rover Volvo, these three brands are considered to have a long history, they have enough precipitation, and the cars that have disappeared and collapsed to you. Brands are vastly different. “
Li Mu said with a smile: “So, Jaguar Land Rover Volvo, these three brands are simply not suitable for the China market. If you can’t even see this, then you really don’t have enough understanding of the China car market.”
Bill Ford said unconvinced: “Chief Li, we have been studying the China market for many years, and after very professional research and research, I believe that in understanding the China market, I will not be at least better than you Poor. “
Li Mu waved its hand and said, “Since you are so confident, I will tell you why.”
After finishing speaking, Li Mu extended a finger: “First of all, Jaguar, the positioning is a luxury car. The models are generally larger, heavier, more expensive, and have higher fuel consumption. This kind of car has no market in China itself. Not to mention that Jaguar itself has little brand recognition in China, and I tell you that the sales of luxury cars in China are half of the sales in Audi. Audi cars are mainly used for official purposes, and the remaining 50% are for the ordinary civilian market, but this And BMW Mercedes, what is Jaguar? Who will buy it? “
Bill Ford Jr. looked embarrassed.
In recent years, Jaguar has really been uninterested in China, and it has been placed with the Audi A6, and its sales have not even reached the fraction of the A6.
Li Mu then stretched out **** and said, “Look at Land Rover, my God, I am too lazy to evaluate this brand. The model is huge, heavy, expensive, huge in fuel consumption, huge in appearance, and has a very high failure rate. The China market itself does not have the space to consume such luxury off-road vehicles, and the main models of off-road vehicles are more stable, more practical and more small advantage Toyota and Mitsubishi. If Land Rover does not change the way, let alone sell it in China, slowly Nowhere to sell. “
Speaking, Li Mu said seriously: “I don’t want to be convinced that I say this. The only one in the world that recognizes Land Rover is the United Kingdom, and only the United Kingdom. But how many Land Rover cars can be sold in the UK in a year? As long as the car is sold in the UK, can a British company not sell it to you? “
Bill Ford Jr. was angry and wanted to refute, but he did n’t know where to start.
Li Mu is actually talking nonsense.
The Land Rover bird car will be wildly sought after by China local tyrants in a few years, so what he said is all lies.
However, at this stage, Land Rover does not sell, so from the result-oriented perspective, it is not good, and Bill Ford Jr. is speechless.
Li Mu continues to say mercilessly: “Also, you know that the Land Rover bird car has a huge displacement. Such a large displacement is fine in the United States because American oil prices are small advantage. Americans also prefer large Displacement cars, but the key is that Americans do n’t like Land Rover! At the same level, they have Chevrolet, Cadillac, GMC and Lincoln. Why should you buy the expensive, ugly and faulty Land Rover Range Rover? You are the United States yourself The land snake of the automobile industry, Land Rover sells a few cars in the United States a year, should you know what you think? “
“Also, you should also know what ’s happening in Europe. Europeans are very environmentally conscious. Ah? is afraid of putting a fart on the fart. If anyone drives a Land Rover, they do n’t know how many people will be blinded. In the eyes of Europeans, the Fiat 500 is the best car, affordable and environmentally friendly, so I can be sure that Land Rover will become more and more pessimistic in the European market in the future. Jump out and shout slogan: Give me back the blue sky and reject Land Rover. What will you do then? Where will the Range Rover you made sell? “
“Sell to Asia? I just said, China people are now at a consumption level, most people ca n’t afford this kind of car, and they do n’t like this style of car, Japan & South Korea, what should you know? Korean Basically only buy Korean cars, Japan is similar, but rich people in Japan really like to buy imported cars, but they really do n’t like Jaguar and Land Rover, they like German cars, although is a right-hand country, but young people Like the Mercedes BMW that drives the left rudder, how many Jaguar Land Rovers do you see in Japan? “
“Southeast Asia? Oh my God, the consumption level there is not even sold well by Ford? Not to mention Jaguar Land Rover?”
“Middle East? The weather conditions in that place are so severe. Land Rover will be enough for you to drink a pot after the sale.”
Bill Ford Jr. looks at Li Mu was shocked.
This guy seems to really mean …
Because he is so fooled, even Bill Ford Jr. thinks that Land Rover’s bird car is really promising …
Li Mu then extended three fingers and said, “Come and come, I will chat with you again Volvo. When you talk about Volvo, you will give a thumbs up. When you speak, it ’s safe. What is the selling point of safety? I I wo n’t comment first, but the best-selling model in the China market should be Volkswagen Santana or Jetta, but did you know that the best-selling models of these two models have no airbags, and the safety devices only have seat belts, so, Do you think you told me that there are four, six, eight, or eight hundred airbags in the Volvo car? Does it make sense? “