Rebirth in a Perfect Era Chapter 1720: New sales model
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The appointment with Chen Wan, Li Mu just hung up her phone, and the phone rang quickly again.
This time, I called Elon · Musk.
Li Mu hastily connected the phone and asked him the first time: “Elon, did you meet with Ford?”
“I have seen it.” Elon · Musk said: “It was late to chat with them today, and it is late at night in Michigan.”
Li Mu busy asked: “How is the situation?”
Elon · Musk said: “Ford has some sincerity and knows you well, knowing your style of doing things, so they can accept the installment payment method. As for the quotation they give, the three brands add up , A total of 7 billion USD. “
“7 billion USD?”
Li Mu actually did not know how much Tata acquired Jaguar Land Rover that year, nor how much Geely acquired Volvo, so he asked him: “What do your team think of this offer?”
“Imaginary high.” Elon · Musk said: “At present, Jaguar Land Rover is a consolidated financial report, plus the current state of loss, so we think that its actual price should be around 3.3 billion USD, as for Volvo , No more than 3 billion USD. “
Li Mu hummed, thought for a moment, and said: “So, the reasonable price you think should be around 6.3 billion USD.”
“Yes.” Elon · Musk said: “This is the highest price we think. In view of the decline in the economic situation, we believe that this price still has a lot of room to dive in.”
Li Mu smacked his lips and said that although ca n’t remember how much Geely spent, but it ’s certainly not possible to reach as much as 3 billion USD, and at most it ’s 2 billion USD.
In this way, Ford ’s offer to itself is at least one billion USD higher than the deal price sold to Geely.
really damned black!
However, Li Mu thought about it, Geely’s acquisition of Volvo was all after the financial crisis in 2008. The financial crisis in 2008 was a hurdle, and physical manufacturing companies around the world have been greatly affected.
The financial crisis has not yet arrived, and it is acceptable that prices are higher than after the financial crisis.
However, it also reminds Li Mu that 2008 is a good opportunity to dip the world economy. If the industrial layout of Muye Science and Technology can be done in 2004-08, and a lot of cash is gathered at the same time, it will be almost a turnaround in 2008 Big buff.
Li Mu asked Elon · Musk: “Do you think if we want to make a quick decision, how much can we win all three brands?”
“This …” Elon · Musk thought for a while and said: “I think if we want to finalize the acquisition within a few months, the actual capital contribution should not be lower than 4.8 billion USD, if we can get more time If the window goes to fight with them, I think it may be possible to trade for 4.5 billion USD next year. “
Li Mu heard this, and hastily said: “Even next year, we can only exchange time for money, not time. So, let ’s talk about 4.8 billion USD. The ideal transaction price is 5 billion USD. A hundred million floating up and down. “
Elon · Musk said: “This … Then I will touch them again tomorrow.”
So, Elon · Musk said again: “Chief Li, if the purchase price can be paid within one year, the transaction price can be lowered further. Ford is currently in great demand to revitalize funds.”
Li Mu laughed and said: “You can talk to them first, open talks, you can talk about it in installments or within one year. Anyway, Google has already started roadshows, or it will be an IPO after a long time. When GoogleIPO, our cash again Will be much looser. “
Muye Science and Technology ’s current income scale is very high, but the scale of investment is also very large. If billions of dollars are really taken from the company ’s cash reserves to acquire the automotive industry, the cash reserves will be squeezed out in one click, and these three brands After the acquisition is only the beginning, a large amount of capital needs to be invested to reintegrate. If the acquisition of 5 billion USD is completed, at least 300-50 billion USD will be needed to do the reintegration work.
So for Li Mu, the safest way is to pay in installments, get the three brands first, and start the reorganization first.
Ford does n’t need to throw billions of USD cash into the new business in one breath. As long as they are given a cash flow that can stabilize for about three years, it is enough for them. For this, they can pay extra. They are partly premium, in return for interest on installments.
If you are not in a hurry, you can buy it at the end of this year, and after the GoogleIPO is successful, Muye Science and Technology will be followed by a roadshow. It is expected that the IPO will be successful in the second half of the year, and at least tens of billions of USD will be realized on the stock market. If you buy the three brands of Ford, then it is natural to talk about it.
But Li Mu is not willing to wait any longer, time is more precious than money.
Elon · Musk said again: “Ford also said that if our capital pressure is relatively great, we can first talk to Volvo, or Jaguar Land Rover to talk to them, the first one, the financial pressure will be reduced by half, and the other One can wait until the second half of the year or next year. “
Li Mu said: “No effort, just talk to them, if they can give a lower price, and refreshed, it is not impossible for us to pay it all at once.”
For Li Mu, it does n’t matter if you do n’t have so much cash in hand. You can talk to the bank or the capital directly to pledge the shares, and pledge the shares of Muye Science and Technology for five points at a valuation of 200 billion USD. It can be exchanged for 10 billion USD of cash, and after the IPO to redeem the shares, it is nothing more than paying some loan interest.
Li Mu thought, as long as they can take down these three brands as soon as possible, they will immediately reorganize the entire management team, merge the three brands together, financial affairs merges together, and the core leadership team merges together and further Tuning, and then immediately started to launch new models.
You can take out one or two of those great-looking models in later generations. While launching new models and rapidly increasing sales, you can start investing in China to build a factory, and then step by step to at least half of these three brands’ production lines. All come to the country.
At the same time, a brand-new sales network should be built immediately, not only to reintegrate and optimize the previous sales network, but also to further improve and improve the sales network, and then build the online sales network.
Online sales of cars is a very difficult thing for traditional car companies, but for Li Mu people like internet, it can be said to be familiar.
Traditional car sales basically rely on 4S stores and secondary dealers. Among them, 4S stores occupy a large area and have a large investment, and it is difficult to exist in the city center. The same is true of secondary dealers, which are basically in suburban areas. .
However, online sales can decentralize many links.
For example, you only need to rent a showroom in the city center and put the car model there. Consumers can go directly to the showroom in the city center if they want to see the car. If they want to test drive, they can directly make an appointment online or in the showroom.
Then in a slightly more remote place, such as renting a small venue within five to ten kilometers from the city center as a reception center for test drive, this test drive center only needs two hundred square meters of practical area is enough Almost all of them are used for customer reception. Customers can directly register for a test drive after they come, even if they wait, it wo n’t take long;
As for after-sales and warehouses, you can set up a separate after-sales maintenance center in more remote suburbs, such as 20 kilometers or more from the city center.
That is to say, completely dismantle the functions of traditional 4S stores, put the display in the city center, put the test drive in a slightly more remote area, and put the after-sales in a more remote area, which is better than consumers regardless of car and test drive. It is much more reasonable to buy a car and maintain it in a remote suburb.
As for sales issues, they are all placed online, even if consumers decide to buy in the exhibition hall, or in the test drive center, let them place orders on the online mall, if consumers will not, can be helped by on-site sales They place orders online at the online mall.
All the benefits of placing orders online are many, such as better direct sales, unified and transparent prices, and coordinated orders across the entire network to more reasonably arrange vehicle source production and distribution.
Once the consumer places an order, if there is a car, the warehouse will directly transport the car to the exhibition hall in the city center to deliver to the consumer;
If there is no current car, system will directly give him an estimated delivery deadline. After the car is shipped from the merchant to the local warehouse, local staff will deliver it to the showroom for delivery to consumers.
In this way, consumers are also more convenient. If he does n’t need a test drive, he can even complete the whole process of seeing a car, buying a car, and picking up a car in the city center without frequent trips to the suburbs;
If consumers need a test drive, they only need to go to a test drive center a few kilometers away from the city center, not to mention after-sales.
Actually, in the traditional way of selling cars, consumers have to go to remote suburbs to watch cars, test drive, book cars, pick up cars, after-sales maintenance, but from the actual process, consumers watch cars, Order a car, and then the merchant will deliver a normal car to the consumer, until the consumer needs to do the first maintenance, it will really need after-sales service.
Ordinary cars are maintained once every 5,000 kilometers to 10,000 kilometers. For most ordinary family cars, maintenance is only required once every six months or even a year.
If you use the new Li Mu’s model, then from seeing a car to test driving, buying a car, mentioning a car, until the car reaches 5000 or 10,000 kilometers, it is really necessary to go to a remote after-sale, which can greatly reduce the consumer ’s Burden of burden, time cost and physical cost.
Furthermore, an enterprise that can open the exhibition hall in the city center will greatly improve its brand image, which is much more compelling than the 4S stores are all in the suburban auto parts city and automobile trading market.
This point, Tesla is doing very well. Most of the time, they have two main models, one ModelS and one ModelX. They are usually on the first floor of a large shopping center in the bustling city center. They can be placed easily and easily. Show the car, and then accompany the two sales, you can open the door to do business, which is much more labor-saving and money-saving than the traditional 4S store, and the promotion effect is greater, the traditional car companies can’t catch up.
Thinking of this, Li Mu’s even started to surging, he ca n’t wait to quickly get all three brands into his brain!