Rebirth in a Perfect Era Chapter 1488: Weibo & Twitter
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The next day, the first thing Li Mu had just arrived at the company was to notify Chen Tong and let him bring his plan to his office.
Chen Tong has been distraught since he called Li Mu last night, and this disturbed mood is even stronger when he learns that Li Mu wants to see himself.
Chen Tong is also very clear in his heart that Li Mu should not treat himself very much, which has a lot to do with his inability to distinguish the situation. Based on this, Chen Tong is not very confident in his product concept of light blogging, he is afraid As a content worker with no product experience, if I blindly try to design a product, I will walk into the misunderstanding that I cannot see clearly, and I am more afraid that my product will be rejected by Li Mu. After all, Li Mu can be regarded as the top product manager of the entire internet industry. His own light blog can be described as a real class.
I came to the Li Mu office bitterly. Chen Tong felt so stressed even with Li Mu. I could only force myself to be calm. I asked politely: “Chief Li, are you looking for me?”
Li Mu nodded, got up from the office chair, and said to Chen Tong: “Come on, Mr. Chen, sit on the sofa and talk.”
So, Li Mu has already walked to the sofa.
Chen Tong also came over in a hurry. At the opposite of Li Mu, Li Mu did not sit down. He did not dare to sit first, so he stood motionless.
Li Mu smiled and said: “Sit down, Mr. Chen, don’t be so restrained.”
Chen Tong responded to several words of “OK”, but after seeing Li Mu sitting down, he carefully sat across from him.
After sitting down, Li Mu asked a subordinate of Li Ziwei to send in two cups of coffee and said to Chen Tong: “Mr. Chen, I have carefully read your product plan.”
Chen Tong fixed his eyes on Li Mu and asked nervously: “Chief Li, what do you think? Isn’t it too superficial? I don’t understand the product very well, I don’t think enough in many places …”
Li Mu waved his hand and said: “It’s not superficial, on the contrary, I think your research direction and ideas are not only correct but also in-depth.”
Once confirmed by Li Mu’s, Chen Tong finally breathed a sigh of relief. Before that, he was most afraid of being denied, but now it seems that this concern can be dispelled.
So, Chen Tong said modestly: “Thank you for the approval of Chief Li, but I do have a lot to learn in depth.”
Li Mu looks at he smiled slightly and said: “Mr. Chen, I am very happy to see your current changes. You have now changed from” doing what you think is good “to” doing what the market thinks is good. ” It is a very good signal, because the entrepreneur can be a cultural person, a philanthropist, an artist, or an expert or scholar in various fields, but he must essentially be a businessman. “
After a pause, Li Mu again said: “You see there are a variety of entrepreneurs around us, among them there are many high-quality talents, they are very influential big players in their respective fields, It ’s really entrepreneurial, and most of them ca n’t escape the fate of failure. The fundamental reason is that they have n’t really become a businessman. ”
Chen Tong nodded frequently and said, “Chief Li is right, people who do content need to do not only high-quality content and in-depth content, but also content that users like to watch. Thorough content, which requires our content workers to change their thinking first, not to do what they think is good, but to do what the market thinks is good, or content with more commercial value. “
“Yes.” Li Mu agreed, “It is the core of commercial development to fully understand the needs of the market and cater to the needs of the market. Through your product plan, I believe you already have this awareness.”
Chen Tong said: “My product plan is not perfect in many places. I do n’t know if Chief Li has any suggestions?”
Li Mu said: “I very much agree with your concept of slimming your blog content. At this stage, our users are facing too many temptations. Apart from games, it is difficult to have any product that can allow users to focus on a longer period of time. And exclusive use, in this case, users will gradually lose patience with long-form blog content, slimming the blog is already imperative. “
Speaking of which, Li Mu turned his head and said: “However, there are two specific ways to reflect this idea, one is to directly slim down the current blog, and the other is to directly use this concept as the core. Create a new product, which one do you prefer? “
Chen Tong thought for a moment, and said: “I prefer the former, because the data at the current stage of the blog is going downhill. If we create a new product alone, it will inevitably cause a greater blow to the blog. In that case, the blog itself It has become more tasteless, this way of hitting the right hand with the left hand will cause a certain amount of waste of resources. “
Li Mu said: “I personally prefer the latter.”
Chen Tong asked curiously: “Why?”
Li Mu said: “Because refining the essence, it will always be easier than regenerating, and the adaptability of the refining will be higher.”
See Chen Tong for a while and do n’t understand what I mean, Li Mu simply said: “Put a topic, does Mr. Chen know much about military?”
“Okay.” Chen Tong said: “When I was in Portal, I had been actively and passively contacted a bit because of professional reasons.”
Li Mu nodded and asked: “Did you know that in the 1960s, the United States had developed a supersonic reconnaissance aircraft model SR-71, nicknamed Blackbird?”
“I know.” Chen Tong said: “This aircraft is very Legend, and military fans all over the world love it.”
Li Mu nodded and said, “The reason why Blackbird is enchanted by military fans all over the world is not only because of its advanced design, but also its unparalleled flight speed and flight height, and its powerful variable Cyclic jet engines, epoch-making titanium alloy fuselage, advanced radar-reducing coatings, and special pilot pressure flight suits. It stands to reason that such a powerful product, the United States should always allow it to serve in the military, but in fact, this thing I completely retired from active service in the 1990s, do you know why? “
Chen Tong thought for a moment and said: “I have seen some analysis before, the main reason should be that the cost of using Blackbird is too high.”
Li Mu nodded and said: “The high cost is one aspect, but there are many other reasons. For example, in the 1960s, the Blackbird was almost faster than all fighters and even air-to-air missiles. But in the 1990s, missile technology The advancement of the aircraft has greatly reduced the advantage of Blackbird ’s speed, which has caused Blackbird to begin to take on an increasing threat. If the S300 air defense missile officially launched in the Soviet Union in the 1980s, if it is used to fight Blackbird, it will basically hit a standard. ; “
After a pause, Li Mu said: “Another example, the continuous development of satellite technology has also made the detection capabilities of blackbirds more and more inferior. In this case, why does such an aircraft remain unretired? ? “
Chen Tong finally understood the meaning of Li Mu’s.
At this time, Li Mu reiterated: “However, Americans although retired Blackbird, but they accumulated various top technologies and technologies from Blackbird, but they were refined and continuously used. You see the United States now Many weapons and equipment in active service have the shadow of Blackbird, B-2 bomber, F-22, F117 … so you see, Blackbird although is gone, but its advantages have been inherited and carried forward in other products. “
Chen Tong hesitated for a moment, and asked Li Mu a little bit tangled: “Chief Li, I understand what you mean, but, do we just give up blogging?”
Li Mu smiled slightly and said, “Americans have not completely abandoned Blackbirds. Except that NASA has reserved one or two aircraft for various experiments, the rest of them have basically entered the Flight Museum. No matter which flight museum it is, it is a treasure of the town hall, so we will not completely abandon the blog, we will continue to keep it, but just stop importing resources to it, strictly speaking, it is stocking, not giving up. “
The tentative question of Chen Tong: “If the blog is restocked, will we focus on cultivating light blogs next?”
Li Mu nodded and said undoubtedly: “Yes! The blog stops blood supply and enters the natural stocking stage, and then we fully develop your” light blog “, but IMHO, your” light blog ” In my opinion, it is only a semi-finished product. You only solved what kind of content you should guide users to create, but you did not solve how to guide users to develop special socialization based on this lightweight content. “
Chen Tong blurted and asked: “Social?”
“Yes.” Li Mu said lightly: “You think about what a blog is like? A blog is like a classroom. Every blogger is a non-stop teacher in the classroom. One lesson 45 Minutes, he sings a 40-minute single-play alone, and during this time, other students are not allowed to express their opinions, and then there are five minutes left for students to ask questions or interact with students. You look at the celebrity blog, a few thousand words of articles Write it, the reader will either leave the amount before reading it, or leave it after reading it. At most, like and leave a comment. Readers can not only interact with the blogger, but also have difficulty interacting with other users. “
Chen Tong brain supplemented the scene of the teacher teaching in the classroom, and I realized in my heart that I sighed: “You say this, it really feels like this …”
Li Mu went on to say: “Because blogs are like classrooms, they do n’t have them, so light bloggers have to break this limitation and shackles. We ca n’t make it a classroom, or even let it have anything to do with the classroom. We should treat it Create a social occasion where everyone can express opinions, everyone can hear the opinions of others, and everyone can establish contact and communicate with each other. “
Chen Tong embarrassedly said: “Chief Li, I probably understand what you mean, but I ca n’t think of how this concept should be presented with products.”
Li Mu smiled slightly and said: “How to present it specifically, I will conduct a more in-depth secondary development on the basis of your light blog, adopt the information display mode of information flow, and then pair it with a complete system of attention, friends, and interaction. Come socialize your light blog. “
Speaking of this, Li Mu looks at Chen Tong ridiculed: “However, the real name of the product cannot be called a light blog. This name is not good, but it is too closely related to the blog.”
Chen Tong hastily asked: “So what do you call it?”
Li Mu said: “It’s called Weibo in Chinese, Weibo, originally meant to be a microblog, but we don’t publicize it so much, and push Weibo as a brand new product to users.”
“Weibo …” Chen Tong thought about it for a moment, and agreed: “I think this name is very good, simple and easy to remember, and catchy.”
Finally, Chen Tong asked again: “The English name is called MicroBlog?”
Li Mu smiled and said: “I just said, do n’t literally have too close contact with blogs or blogs, what is the difference between your MicroBlog and your light blog …”
Chen Tong said ashamedly: “I took it for granted, I thought that the English name could be translated directly …”
Li Mu said lightly: “In fact, I already thought about the English name last night, so I called Twitter.”
Chen Tong asked curiously: “Why is it called Twitter? The word seems to be a bit strange and uncommon, what does it mean?”
Li Mu said: “It means to describe people or birds chatting non-stop, just in line with the lively scene of Weibo where you say a few words, I say a few words, and everyone talk about a few words.”
“Twitter?” After listening to Chen Tong, said with a laugh said: “This word is really an image! For English-speaking users, it should also feel very friendly, memorable, and pleasant.”
Li Mu smiled and asked him: “Right, you know Twitter uses our language, how should it be translated to be more appropriate for Americans’ feelings about this word?
Chen Tong asked curiously: “How to translate?”
“** Nagging.”