Rebirth in a Perfect Era Chapter 986: Nightmare of Boss Ma
Remember [novelmao.com] in one second, update fast, no pop-up window, free to read!
Lin Qingya determined the charter process with Air China at the fastest speed before departing for the United States.
As soon as Air China heard that it was Muye Science and Technology, a domestic star company, it wanted to charter flights to send employees to the United States to expand overseas markets. The company’s top management immediately paid great attention to it and fully cooperated with Muye Science and Technology to organize and arrange charter flights.
The type, route and date of the Muye Science and Technology charter flight to the United States will be quickly determined. Air China has temporarily selected a Boeing 747 from the recent transoceanic route as a service aircraft for the Muye Science and Technology charter flight. It took off from Yanjing airport at 11:30 am on the 18th, and the flight from Yanjing to San Francisco took 12 hours. The arrival time at San Francisco was 8:30 am local time.
Because Capital Airport is the base airport of Air China, no airline here can compare with Air China in terms of resource occupation. Air China has specially allocated the largest hangar and the apron in front of the door for the morning of the 18th. A farewell ceremony for Muye Science and Technology.
The news that Muye Science and Technology is preparing to charter a plane to send nearly 100 employees to the US for overseas work will soon spread throughout the China internet industry.
For a time, the entire domestic internet industry was excited.
Charter flights to send nearly 100 employees to the United States for overseas work. For all internet companies except Muye Science and Technology, this is an unattainable dream.
This time the China internet industry is surprisingly united, it may be that everyone has long realized that Muye Science and Technology has left everyone behind, so almost no industry insiders will be jealous of Muye Science and Technology ’s overseas expedition this time, on the contrary, everyone I very much hope that Muye Science and Technology will be able to fight a beautiful battle on behalf of the China internet enterprise in the overseas market this time.
The China internet market, as a market that highly imitates the US internet and is highly penetrated by US capital, the Muye Science and Technology initiative is a feat for the entire domestic internet industry, and it has a feeling of “turning the serf to sing” .
However, there is a person in the whole industry who is quite unhappy with this move of Muye Science and Technology. This person is Boss Ma in Hangzhou.
Boss Ma has been tortured by Li Mu for quite a long time, and these days, he has not been able to escape the nightmare made by Li Mu.
Since the Taobao network added watermarks to all product detail pages, the efficiency of LeTao suddenly fell into the mud.
LeTao can only be forced to change the routine in the end, instead of directly grabbing the pages of the Taobao network, as well as manually blocking the Taobao watermark, instead persuading the seller to organize the corresponding materials, the LeTao employees are responsible for uploading, but this In the future, the cost of the Taobao seller’s opening a shop at LeTao has increased a lot, so the enthusiasm of Taobao sellers has been greatly hit.
When LeTao Use all my strength to persuade more Taobao When the seller cooperated, the industry suddenly because of Muye Science and Technology The news that a charter flight is about to send employees to the US Boss Ma Is particularly irritable.
When I was tired of coping with the comprehensive crushing of the Taobao network, another Li Mu’s career has begun to expand overseas markets. This is almost a historic step taken by Li Mu for the entire China internet. Needless to say, the comprehensive strength of the key people has already far removed themselves, and all other China internet people. The gap with the rival Li Mu is so great that Boss Ma‘s mood can’t be better.
After a National Day holiday, LeTao successfully convinced less than 500 sellers from Taobao. Among them, LeTao only completed 60% of the shops on the LeTao due to manpower constraints. LeTao although has already started from External diversion, but not very effective.
Traffic bought by advertising on other sites is inherently difficult to convert. Even the converted users are only visiting users, and there is a larger registration threshold waiting for him. The influence of LeTao is very small, so few users can really settle down.
Boss Ma has been particularly troubled by this matter recently. He is not Li Mu. Li Mu has YY, YY net, YY123 and other flow inlets as flow support. These three flow inlets can occupy three seats in the top four of China internet. One seat is Baidu.
Compared with Li Mu, Boss Ma does not have any traffic entrance. It is like a country with extremely scarce resources. All resources are imported, and the flow of LeTao is the same. It is all bought by spending money.
But the most terrible thing is that the low conversion rate of the traffic that is bought for money is outrageous. As a result, the entire promotion cost is so high that it is desperate.
Boss Ma has been troubled by traffic sources and traffic conversion recently. The only thing that pleases him is that those sellers who have already listed on LeTao have begun to guide Taobao buyers to transfer to LeTao for registration and download. single.
However, Cai Chongxin just sent a survey feedback to Boss Ma. According to his survey results, the conversion rate of this approach is not high.
Cai Chongxin ’s survey results show that because LeTao provides sellers with additional platform subsidies, those who have already listed on LeTao are still very motivated. Basically, every buyer in Taobao has passed through to LeTao registration Single thing, but most buyers are not interested.
Boss Ma asked Cai Chongxin: “The problem of low conversion rate of Taobao buyers, what is the main reason?”
Cai Chongxin said: “The problem is that Taobao sellers pay attention to our platform subsidies, but Taobao buyers do not buy it and do not have enough motivation to encourage them to pay to LeTao registered users and bind our payment channels.”
Boss Ma frowned and said: “Let the sellers guide us! The reason why we give them extra subsidies is not to let them guide Taobao users to come to our platform to place orders?”
Cai Chongxin nodded and said, “That’s what it says, but the seller has no right to speak in front of the buyer. The buyer also spends money to buy the product. Naturally, when there is no difference in price and product, naturally How easy it is, so the seller asked them to place an order at LeTao, most of them directly refused. “
Boss Ma asks: “Do n’t those sellers promise to give cross-platform buyers certain discounts? We give them five points of subsidies. Even if they give two points to the buyers, they can encourage the buyers to come to LeTao. Place an order! “
Cai Chongxin said: “I asked our employees to register a buyer account to make an unannounced visit with some sellers. Most of the sellers are iron cocks. Their although has our 5% platform subsidy promise, but it does not give users any extra concessions. , Will only do everything possible to make the buyer come to LeTao to place an order; there are a small number of users who have clearly indicated that they are willing to give users a certain discount, but the discount is too small to attract users. “
Here, Cai Chongxin added: “In most stores, the average price of a single product is less than 50 yuan, and the customer unit price is not more than 70 yuan. For orders of 70 yuan, our platform subsidy is only 3.5 yuan. , Even if the seller gives the buyer a two yuan discount, it is difficult to support Taobao users to register a new account with LeTao, bind our payment channel and place an order. The cost of this series of operations is too high. ”
Boss Ma immediately said: “Are n’t we still offering freight discounts? The seller has a single deal, and we can save a few Yuan freight with our courier. If added together, a seller of at least 70 yuan will earn more than Taobao. 7 yuan or more, half of it is given to the buyer, and the enthusiasm of the buyer can be higher. “
“Useless.” Cai Chongxin said: “We can see through this layer, but these small sellers can’t see through, they are very greedy, they want to make any money for themselves, the profit of selling the goods themselves must be earned, the platform gives He has to earn extra subsidies, even the difference in freight. “
“Foolish …” Boss Ma angrily slapped the table: “It is not a way to go down like this, we have to think of a way to ensure that buyers can place orders at LeTao and get more room for benefit.”
Cai Chongxin said: “There must be no way to force the seller to make a profit. In that way, the enthusiasm of the seller will be hurt.”
Boss Ma whispered: “We do not touch the interests of the sellers, and directly give a platform discount to newly registered users.”
Cai Chongxin asks: “What kind of special offer is it?”
Boss Ma thought for a while and said, “Well, from today onwards, every new registered user will receive a five-yuan coupon and a free shipping coupon within one kilogram. Both coupons need to be over 50 yuan. Used, and only one coupon can be used for a single order. “
Cai Chongxin carefully counted and said: “Ma Zong, in this case, our cost will increase a lot! Right now, the grassroots level of our three express delivery companies has been dug by Taobao Logistics. The cost has increased, and for a coupon, our cost loss must have exceeded five Yuan. “
Boss Ma immediately said undoubtedly: “Do n’t count these useless details! You are now afraid of too much subsidies to users and cost pressures, but have you ever thought about it, if there are no users, our cost pressure is even more Big! “
After finishing this, Boss Ma sullenly continued, “Muye Science and Technology has to send the team to the United States to expand its territory, and we are still hesitating for a little buyer subsidy. Competing with Taobao? Right now, Taobao has not yet made other measures against us, but do you know if Li Mu is brewing any big moves? In case he still has the next move, we may be more difficult to gain a foothold! “
Thinking of Li Mu ’s current achievements and the dilemma created by Li Mu for himself, Boss Ma is somewhat irrational. The biggest opponent is farther and farther on the road to lead himself, and as far as his subconscious mind, he feels that in his life. It is impossible to catch up with him, this feeling is too painful for a person with a natural very strong!
……
PS: Be sure to guarantee the monthly pass! Three more tomorrow! ! !