About Me

Thomas Saacke

Website Publishing,Submitting and Promotion.Part Two

I presume you have uploaded your website and submitted it to the search engines.

Well-if so, as explained in the first part of my post Website Publishing,Website Submitting, and Website Promotion.

In this part I’m going to explain some important and frequently used in the SEO world terms, their importance and how to properly use them. I’ll share some bits of experience with building my own website as well.

 

The first thing to mention is the SEO.

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So, SEO stands for Search Engines Optimization. I’m quite sure you’ve seen this term around the web. In short - this is the process of receiving traffic to your site from the natural (not paid or advertised) search results provided by the Search Engines. To be visible in the search results in any of the famous search engines your website has to meet few essential criteria:

 

Architecture and Coding 

This is all about the way your site is built- what kind of programming language has been used, relations between the pages of the website is it friendly to the Search Engines, how the database is stored, etc.

 

The content of your website and relevance

What is the purpose of your site and what is on it- images, text, video, and sounds on a web page is called web content.The content of your site is actually  is the reason for the customers to come by and see it. Certainly for the content of your website and its name (or domain name) you have already decided earlier.Same for choosing of the most suitable keywords that would present your website to the wide audience in the best way.

 

Linking

The term stands for the relation between your site and the other part of the web. Simply-the websites are connected to each other by links. Some sites have more links, some sites less. Other sites don’t have links at all, but this is another topic. There are many types of links existing, but the most important ones will be mentioned later. The linking is one of the most important parts of the SEO and for every website. It’s also directly connected to your site popularity and site rank, respectively.

 

Social presence

Your customers or the people who will be using your site will utilize at least one of the existing social networks to share something they found interesting on your site.Something funny, something cheap, something shocking or something else that have impressed them. This will bring you more links to your site (see Linking above) and the popularity of your site will increase naturally.

Last, but not the least is the trust between you and your visitors.

The trust starts with the name of your website, depends on the content of your site and it affects the site popularity and the linking. I’ll give you some examples below.

Let’s now continue with more detailed explaining about three of the already mentioned factors that play a key role in the promotion of your website-the Links and the Linking, the Social Presence and the Trust.

 

 

The Trust

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Popular sites like Trustpilot.com or Consumerreports.org have built the trust of their customers, not just because of their long time of presence on the scene, but because of the content they are publishing and the way they use to expose it to the public. On another hand, another popular site like Yelp.com, which is newer as a site than the other two and became more popular than both of them in a relatively short time, certainly lost the trust of a number of it’s customers. Again- for a relatively short time. The reason was the allegations that some the reviews presented on the site have been manipulated and not all of them can be trustful. True or not-this affected significantly the reputation of Yelp, most probably-forever.

The trust can be achieved after some time, but it’s something very easy to lose, so you have to be extremely careful about the way how the content of your site is presented and how truthful and trustful will look like in the eyes of your site users. If you lie to them they will leave and will never come back again. Or many of them, at least. If you post on your site an advertising link to something- a product, opinion, photo or whatever and you claim that this is “the best of the best”, first make sure you really believe in what you’re claiming. This is especially valid for the names of the blog posts, or the taglines. In other words-don’t try to foolish your clients, readers, customers or readers. They trust you, but just by the first time they find you are doing it. When you build trust, you get popularity, likes, and shares. In short-you get a Social Presence.

 

The Social Presence

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Unless you just want to experiment for a while and to wait till the people somehow discover you have created and published an amazing website it is recommended to utilize the opportunities given by the hundreds of social networks existing these days on the Web. You can boost the popularity of your site in different places at the same time: Pinterest, Twitter, Tumblr, Facebook, Blogger, Google+ and many, many more. When posted my first site I asked first my mom, my brother, some of my friends and some of theirs to come to my site and then to share few good words or just a nice descriptive link from any of the well-known social circles or groups they take part of, to my site. Or just “to spread the word around”. This helped me a lot in the beginning when I was building the first audience. Certainly, after time some of my initial visitors had gone, but this was mainly due to their different interests or because part of the content I was creating was boring for them. Fair point-it was partly my mistake, but I learned the lesson. I changed few things after I found the reason for this. One of these things was the appearance of my site.I made it more “user-friendly” or easier to be used.The second thing I changed was the way of sharing the posted content. Because in the beginning, I was busy with creating the initial content I somehow missed this point somehow. Later on, I added tools, such as like,share,reply- almost everywhere so anyone who passes by and finds something that can be useful for his circles, friends, the family can spread the word further. And they are doing it. By the numbers of the likes or shares, you easily can see if your site has a chance to survive,or not. More shares-more social presence,more places to be populated, more visitors, higher visibility,higher rank,higher popularity. Don’t miss the above part about the trust, though.Otherwise, you will just end up with many visitors,who come by to see your site and disappear in few seconds, without really using it.

 

Linking and Links

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The more popular and important a site is the more links from that site matter. The search engines give more weight to the links that are considered to be of a better quality. If your site is a masterpiece and the major part of your audience finds it useful, then your site and you respectively will become more and more popular. Your visitors will be more than happy to share your content and populate it even more.And more. Some of your customers or visitors will be happy to be first to post a link from some place or places to your site and some of them would be extremely happy to have a link to their business or their shop,or their blog posted and recommended on your website.An external link is a link pointing to a different domain.If another website links to yours, this link is named an external link to your site. Also,a  link from your site to another website is also considered an external link. The links are considered either "external" or "internal" depending on where they are pointing to. Simply, a link to either a page on the same domain or website is considered external, while a link that points to another section of your webpage or to another page of your website or domain is counted as internal.

The internal linking of a site is one of the most important factors in achieving your popularity and rankings goals. It's a need in point of achieving a good navigation on your site, because it provides your visitor or a customer with further options for exploring your site, and it is also essential for the SEO ,because basically makes the life of the search engine easier, when crawling your masterpiece.What is the purpose of the links though?The link has two important tasks-the first one is to "tell" the search engine that your site has built an authority, and the second-to precious traffic to your website.Since parts of your site content will match your site keywords, these parts (see anchor word and anchor text below) can be successfully used for creating internal links.

Amongst the strongest signals the search engines use in rankings are the anchor texts,which can be external or internal links.Using the example with socks.com – if in a blog post somewhere exist the word “socks” and this word is pointing (a link to) to socks.com ,then word “socks” is called anchor word.If we use “selling socks”instead then the “selling socks” text is called anchor text.Of course, as you can image,the use of the anchor texts or anchor words is limitless.Same is valid for the places they are used.Be careful though-having links pointing to your site is not always necessarily a good thing. A link from a website with a bad reputation would harm your popularity and trustability rather than improve them.

 

There are also other important types of links that you will have to read about at some point (I presume you haven’t done it yet) .

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They have different weight for your site authority, SEO and the site promotion processes.

These types are: the Articles links,the Authority links,the Blog aggregated links,the Comment links, the Directory links,the Friends’ links (links from related to your sites),the High authority links (*.org, *.edu and *.gov) links,the Media links (radios, magazines,TV or newspaper  links),the Profile Links, the Press (or Press release) links, the Reciprocal links, the RSS links, the Run of Site links (also known as ROS links),the DoFollow links, the Nofollow links .

 

I really hope my post will help you to find the best way of promoting your website.

 

 

At the end of this one, I will write down for you the seven basic principles I'm always using when building or using links on my sites. You can use them during the promotion process of your site. I can’t guarantee if all of them will still be valid or applicable in one or five years time, but they are still valid now:

 

First-always use links beneficial for the users of your site. This mean the links must add information, not just used as fillers of your content;

Second-ensure your links, external or internal are relevant to the content they are included in.

Third-keep the number of the links reasonable and don't flood each part of your site with links.

Fourth-use combinations of internal and external links on your site and site pages.

Fifth-always keep all of your links "fresh" and check if they are "up to date".

Sixt-try to keep the ratio between the Do-follow and No-follow links to about 1:3 ratio

and

Seventh (the most important one)-create new, useful content. New and high-quality content is the secret. Never forget about it. The more create of it, better.

 

 

 

 

 

 

I would like to recommend to you further to check the below listing for additional interesting info.

 

 Useful resources:
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* About the links and the link building strategies:

 http://pointblankseo.com/link-building-strategies

https://www.gotchseo.com/how-to-get-backlinks-indexed

https://www.youtube.com/watch?v=n85qj7TuDp8 


** Tools that can improve your site ranking - the complete SEO toolset by Moz:

 https://moz.com/products/pro

***About the DoFollow & Nofollow Links:

https://www.semrush.com/tips/dofollow-nofollow-links/

 

 

 

 

 

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