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12 Sales Prospecting Methods to Use as Alternatives to Cold Calling

Cold outreach works—when you define and implement it correctly. This post aims to show you the sales prospecting methods that work as alternatives to cold calling!

You’d be hard-pressed to find anyone here at LF who thinks it a great idea to pull out a Phoenix phonebook and start at the letter “A”.

That’s silly, but sadly, it’s what most people think of when they hear the term “Cold Calling”.

Not only is that not one of the sales prospecting methods I recommend, but it’s really not much of a method at all.

A (slightly) better routine is to purchase a pre-made list of leads based on minimal criteria and then reps start from the top and pester the names on the list until it dries up.

Another poor outreach strategy at its worst.

There is always an element of the sales process that requires you to build rapport. And if your product is expensive or complicated—it will eventually take a conversation to close.

That said, there shouldn’t be too many times when you are going into a call without the prospect at least knowing something about you. And there should be zero occurrences of you going into a call without all the data you need to succeed.

To help, we’re going to give you a list of sales prospecting methods to use as alternatives to cold calling.

Canned script with predetermined, robotic statements to get around objections make the contact feel like they’re trying to pay their house payment (e.g. via automated telebot). We urge you not to do that, but develop a pipeline of solid lead gen sources (like the ones below).

Some of the methods are quick and don’t take much time, others take a while (at first). All will deliver results. We’ll try to rate each one based on effort and potential result.

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About Me

Chaz Hossen

I have 4+ years of experience in content management, promotion, link building, & website optimization. I'm now focusing on strengthening my online...

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